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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,779 more

Submersive Selling

Photography goes underwater to enhance “magical” attributes

Implications - Fantasy has become a unique way to appeal to the consumer subconscious and the underwater environment in particular lends itself to fantastical reverie. Applied especially to fashion photography, the use of a submerged subject allows for a dreamlike setting that may impart an enchanted element to seemingly ordinary designs.
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 49 Examples:
2,905,523 Total Clicks
Date Range:
Dec 09 — May 10
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Underwater Coupletography
Underwater Coupletography
Nadia Moro Captures the Surreal Grace of Submerged Models
There is something so magical about underwater photoshoots that I can't help but be instantly enamored with Nadia Moro's 'Behind the Surface' series. The Italian photographer captures the surreal grace… MORE
Drowning Lingerie Shoots
Drowning Lingerie Shoots
'The Woman Underneath' by Velvet Globe Divers & Marlies Meijlink
Most lingerie shoots take place in seductive settings like the bedroom or the beach; 'The Woman Underneath' by Velvet Globe Divers and Marlies Meijlink takes a sinister spin on this theme by sending their… MORE
Mermaid Fashiontography
Mermaid Fashiontography
Solve Sundsbo Captures Alla Kostromichova as 'The Girl From Atlantis'
The Vogue Nippon May 2010 editorial 'The Girl from Atlantis' features model Alla Kostromichova in underwater fashion treasures from Miu Miu, Versace and the late Alexander McQueen. The calm waters in… MORE
Underground Pooltography
Underground Pooltography
Beautiful Models Take a Dip for the Madame Germany May 2010 Issue
The latest editorial for the Madame Germany May 2010 issue stars the beautiful and stunning models, Anastasia Gorron and Benedicte de Barrochez. Photographed by Thomas Rusch, he excellently portrays the… MORE
Submerged Rock and Roll
Submerged Rock and Roll
Michael Howard Takes Us Under Water With a New Collection
Sex, drugs and rock and roll. We know it, we love it. But what about rock and roll under water? Yes please. The new art from Michael Howard shows rockers submerged and rocking out. Nothing better than… MORE
Underwater Dancetography
Underwater Dancetography
These Mark Mawson Photos Combine Grace and Art
As anyone who has ever tried to dance underwater knows, it’s never as pretty as what these Mark Mawson photos make it to be. Limbs flailing, hair undulating like Medusa’s snakes—it isn’t pretty. But photographer… MORE
Submerged Floral Shoots
Submerged Floral Shoots
Tomboy Celebrates 33rd Anniversary With 'Summer Daydreams' in T Magazine
To celebrate 33 successful years in the fashion business is no small feat, so it’s no wonder Korean label Tomboy took this opportunity to celebrate this momentous occasion with a very special issue of… MORE
Underwater Clowntography
Underwater Clowntography
'Circus Underwater' Shoot by Michael Howard is Stunning
I'm loving this 'Circus Underwater' shoot by Michael Howard. It features made-up circus clowns and characters photographed underwater like a fashion shoot. I'm usually quite frightened of clowns, but this… MORE
Submerged Reflectography
Submerged Reflectography
The Surreal Photography of Dindi Van Der Hoek is Amazing
The surreal photography of Dindi Van Der Hoek is wonderful and fantastical. As most photographs expertly taken underwater have a surreal, dreamlike effect to them, it's hard to set them apart from the… MORE
Submerged Couture Fashiontography
Submerged Couture Fashiontography
Lee Garland's Aptly-Named 'Underwater' Features Drenched Dresses
Lee Garland somehow managed to convince two women to put on lovely clothes and jump into a pool. The resulting awesomeness was captured on film and titled 'Underwater.' I've never seen a swimming pool… MORE

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14 Examples of Submerged Art
14 Examples of Submerged Art
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Underwater Paint Photography
Underwater Paint Photography
The Eerie 'Verdastra/Bluastra/Bastarda Arpeggio' by Alberto Seveso
Underwater Goddess Editorials
Underwater Goddess Editorials
'Wahre Werte' in Vogue Germany May is Glistening
Underwater Ocean Cities
Underwater Ocean Cities
Arup Biomimetics' Syph Prepares for a Landless Future
Surreal Swimtography
Surreal Swimtography
Tim Tadder's TYR Swimwear Shoot Would Make Michael Phelps Proud
Pom Pom Shawls
Pom Pom Shawls
Una Hlin Kristjansdottir's Hair Raising 'Royal Extreme' Clothing Line
play_circle_filled Topless Jeanvertising
Topless Jeanvertising
The Uniqlo Spring/Summer 2010 Collection is Unveiled
Bleached Blonde Beachtography
Bleached Blonde Beachtography
Stephan Wurth Shoots Dewi Driegen For Vogue Latin America
Studded '80s Chokers
Studded '80s Chokers
The Michal Greg Dilemmas Magazine Shoot Has an '80s Edge
High Fashion Reflectography
High Fashion Reflectography
Txema Yeste's 'Under Pressure' Wallpaper Editorial
Belly-Baring Fashiontography
Belly-Baring Fashiontography
Laurie Trott & Viki Collaborate for Blackbook
Sun-Soaked Beachtography
Sun-Soaked Beachtography
Mirage Magazine Spring 2010 Captures a Sun-Kissed Beauty
Picturesque Art Shades
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The Bless Picture Sunglasses Won't Reflect What's Around
Underwater Paint Explosions
Underwater Paint Explosions
The Alberto Seveso 'Medicina Rossa' Portfolio is Breathtaking
25 Submerged Artworks
25 Submerged Artworks
From Underwater Sculptures to Aquatic Fashion Photography
Live Mermaid Shows
Live Mermaid Shows
The Town of Weeki Wachee Puts on a Fantastical Underwater Performance
Beach Getaway Photography
Beach Getaway Photography
Karmen Pedaru Frolics for Knoepfel & Indlekofer
Sensual Beachtography
Sensual Beachtography
The Aquatic Images of Victor Del Toro
Underwater Tea Parties
Underwater Tea Parties
Alice in Wonderland Goes Under the Sea in Elena Kalis' Photos
Fake Naturetography
Fake Naturetography
Mark Mawson's 'Aqueous' Explores the Properties of Paint & Water
Drowning Fashion
Drowning Fashion
Works of Bruno Bisang Feature Sinking Women
18 Underwater Fashion Photography Shoots
18 Underwater Fashion Photography Shoots
From Aquatic Fairytales to Submerged High Heels
Eclectography
Eclectography
Michael Muller's Photos Range from Underwater Bodies to Rubbish Simpsons
Underwater Geisha
Underwater Geisha
The Provocative Photography of Jason Heller
Aquatic High Heels
Aquatic High Heels
Ruud Baan Has His Models Pose In Stilettos Underwater
Stylish Sprite Shoots
Stylish Sprite Shoots
Anthropologie's Underwater Summer Catalog Photography
Racy Underwater Photos
Racy Underwater Photos
Valerie Morignat Photographs Some Hot Water Shots
Underwater Cover Shoots
Underwater Cover Shoots
Drew Barrymore Fashionably Swims For Elle
Underwater Fairytale Photography
Underwater Fairytale Photography
Little Girl Mermaid Imagery by Elena Kalis
Playful Underwater Photography
Playful Underwater Photography
German Water Polo Team by Rasmus Kaessmann
17 Pieces of Underwater Art and Submersed Fashion
17 Pieces of Underwater Art and Submersed Fashion
Ethereal Underwater Fashiontography
Ethereal Underwater Fashiontography
Zena Holloway Models Are Heavenly
Underwater Floatography
Underwater Floatography
Angelic Forms Searching the Unknown Deep
Aquatic Fashion Photography
Aquatic Fashion Photography
VMan Goes 'In Deep' For Men's Spring
Mythical Underwater Art
Mythical Underwater Art
Waterbabies by Zena Holloway
play_circle_filled Fashionable Drowning for Activism
Fashionable Drowning for Activism
Underwater Celeb Fashion for Fresh2o
Drowning as Art
Drowning as Art
Eerie Underwater Photography Includes Blood and Toys
Underwater Fashion Photography
Underwater Fashion Photography
Cruisin' With Kirsty in V Magazine
Reflective Public Art
Reflective Public Art
Crystal City Mind
Japanese Underwater Fashion Shoots
Japanese Underwater Fashion Shoots
Alix Malka
Underwater Haute Couture
Underwater Haute Couture
Songe de Robes Fashion Shoot Without Models
Underwater Advertising
Underwater Advertising
Cool Insight Surf Campaign
Underwater iPods
Underwater iPods
Shuffle Watersport Bundle
Heart Mirrors Reflect Your Style
Heart Mirrors Reflect Your Style
Narcisse Mirrors by Domestic
Underwater Sculptures
Underwater Sculptures
Underwater Golf Tournaments
Underwater Golf Tournaments
Underwater Music
Underwater Music
MP3 Player For Swimmers
play_circle_filled Poseidon Underwater Hotel
Poseidon Underwater Hotel
Underwater Utilities
Underwater Utilities
Hydropolis Qingdow is World's First Submerged Hotel