The Bangalore Police ad campaign targets cell phone driving enablers--those who call people who are driving--in these horribly graphic print PSAs. These ads are so bloody that they could scare anyone from ever using their phone again.
The ads depict people on their phones with blood spurting disgustingly all over their faces. The message: “Don’t talk when s/he drives.”
It’s great that there’s finally a PSA that shines a light on those people who permit drivers to continue to speak to them, when drivers should be concentrating only on maneuvering their vehicle safely.