Pop culture's anti-Photoshop attitude resonates with the masses
Implications - Media outlets have adopted an au naturale attitude to address the ever-expanding gap between pin-thin celebrities and the overweight North American masses. This public humanization of celebrities reflects the guerrilla one we saw in 2008 as avid Photoshop users uglified famous faces on their own.
Trend Themes
1. Anti-photoshop Movement - As more consumers reject unrealistic beauty standards, there's an opportunity for companies to embrace natural models and advertise authentic-looking products.
2. Makeup-free Celebrities - The rising popularity of celebrities going without makeup or retouching presents opportunities for natural beauty products and cosmetic brands that celebrate individuality.
3. Realistic Advertising - Consumers are calling for more honesty in advertising, providing an opening for brands to promote products with authentic images that celebrate diversity.
Industry Implications
1. Fashion and Beauty - The fashion and beauty industry must find ways to cater to demands for more authenticity and diversity.
2. Marketing and Advertising - Marketing and advertising professionals must consider ways to promote products that feature natural models and authentic advertising techniques
3. Artificial Intelligence - The role of AI and automated image-editing may become less important in the beauty industry if consumers continue to reject artificial standards of beauty.
10 Featured, 24 Examples:
4,429,761 Total Clicks
Date Range:
Jan 09 — Sep 09
Trending:
Viral
Consumer Insight Topics:
