There are very few fashion labels whose advertising campaigns are as eagerly anticipated as the collections they showcase, but Agent Provocateur, with its well-known, darkly erotic style of presentation, is certainly one of them.
The influential lingerie and swimwear powerhouse presents “Call of the Sirens”, its latest collection of hot swimsuits and bikinis for Spring-Summer 2009 starring red-headed supermodel Karen Elson as queen of the sirens. The campaign, staged in a misty forest, depicts “a decadent world where women are bold, fearless and liberated and men enslaved to attend their every whim," says Agent Provocateur.
Indeed, in two of the scenes, a lingerie-clad Karen Elson is seen pinning a hapless knight to the ground with a sword and in another shot, she uses her stiletto shoes to subdue a male model.
“The Call of the Sirens," says Million Looks, “is the step of a bright concoction of flirty 1970s styles, revamped tartan, toile de Jouy prints and some very sexual swimsuits."