Scarytales

Consumers embrace reality, learn life lessons and tackle troubles head-on

Implications - The economic crisis has shaken many people from idyllic lifestyles, revealing that life isn’t a fairytale. While some consumers wish to stay disillusioned, others want to face reality and are flocking to that which they perceive as honesty. These consumers don’t want us to hide from their troubles, they want to face or embrace them.
SCORE 6.5
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Activity
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Megatrends
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3,693,587 Total Clicks
Jun 09 - Sep 09
V. Hot
Featured Examples
Surreal Fairytale Photography - Flux Fotography's 'Alice in Wonderland' Goes Down the Rabbit Hole
SCORE 6.8
Warm 175,524 Clicks Pub: Sep 5, 09
Surreal Fairytale Photography
Flux Fotography's 'Alice in Wonderland' Goes Down the Rabbit Hole
This surreal fairytale photo shoot by Flux Fotography reimagines 'Alice in Wonderland' in the Photoshop era. Using an array of bright colors, surreal imagery and expertly-captured photographs, the four-photo… [More]
Gruesome Fairytale Interpretations - Marina Storme Embodies a Bloody Queen of Hearts
SCORE 6.6
Warm 76,754 Clicks Pub: Sep 30, 09
Gruesome Fairytale Interpretations
Marina Storme Embodies a Bloody Queen of Hearts
Famed tattoo artist and muse to many, Marina Storme, along with 'The Murder in Question' horror photography company, recently looked to children's book Alice in Wonderland for some inspiration. A literal… [More]
Fairytale Boob Jobs - Dina Goldstein Unveils Modern Truths in the Fallen Princesses Project
SCORE 6.6
Warm 142,999 Clicks Pub: Jun 13, 09
Fairytale Boob Jobs
Dina Goldstein Unveils Modern Truths in the Fallen Princesses Project
The Fallen Princesses project by Dina Goldstein features photos of Cinderella getting drunk in a dingy pub, Belle under the knife for plastic surgery and Snow White juggling babies while “Prince Charming”… [More]
Scarytale Photography - Miwa Yanagi's ‘Fairytales' Series Will Keep You Up At Nigh
SCORE 6.3
Warm 112,297 Clicks Pub: Sep 19, 09
Scarytale Photography
Miwa Yanagi's ‘Fairytales' Series Will Keep You Up At Nigh
Miwa Yanagi creates very unsettling yet intriguing photos by displaying disturbingly fightening images juxstaposed against familiar fairytale scenes. His ‘Fairytales’ series is his take on classic Western… [More]
Morbid Fairytale Remakes - 'Black Alice' is a Dark Twist on the Magic of Wonderland
SCORE 6.4
Warm 70,591 Clicks Pub: Aug 25, 09
Morbid Fairytale Remakes
'Black Alice' is a Dark Twist on the Magic of Wonderland
'Alice in Wonderland' was already a rather twisted story to begin with, but the ‘Black Alice’ collection by Gisela Moscardini blows that right out of the water. Gisela Moscardini's ‘Black Alice’ collection… [More]
Edgy Fairytale Editorials - Marcela Abal Acosta's 'Alice' Takes a Twisted Turn Down the Rabbit Hole
SCORE 6
Warm 30,174 Clicks Pub: Jul 20, 09
Edgy Fairytale Editorials
Marcela Abal Acosta's 'Alice' Takes a Twisted Turn Down the Rabbit Hole
If you imagine a modern-day subculture version of the characters in Lewis Carroll's "Alice in Wonderland," you're likely to conjure up the same images Marcela Abal Acosta brings to life with 'Alice.' Marcela… [More]
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