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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,271 more

Easter Egg Promo

Grownup consumers are enticed by the incentive of discovering hidden references

Implications - The appeal of surprises continues past childhood, as made evident by the popularity of “unidentified features” of certain products or services. This can range from a hidden object embedded within a product, such as inside soap, or risking the chance of getting something fun by ordering mystery gifts.
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 6 Examples:
554,277 Total Clicks
Date Range:
Nov 07 — Sep 08

Featured Examples

Glow in The Dark Ads
Glow in The Dark Ads
Child Abuse Ads Show Hidden Images
Such a powerful ambient campaign that catches you off-guard. These Children and Adolescents Reference Center ads are printed in fluorescent ink as to appear normal with a child playing or innocently laying… MORE
Soap With Hidden Surprises
Soap With Hidden Surprises
"Soap Gifts" Encourage Waste Reduction
As an answer to people throwing away their soap bars before they are completely used, Yoon Kuk Hyun came up with a witty and fun design that motivates consumers to use their soap to the end by including… MORE
Mystery Flavors
Mystery Flavors
Doritos: The Quest
Doritos are engaging consumers once again with Mystery flavors. Last year Doritos launched an all black bag named X-13D that tasted like... wait for it... cheeseburger. Well this year Doritos has a new… MORE
Surprise in a Can
Surprise in a Can
Anything & Whatever Drink
You'd better be careful next time someone asks you what you want to drink -- if you answer "anything" or "whatever is fine," you just might get that. These bizarre beverages aptly titled Anything and Whatever… MORE
Vending Machine Roulette
Vending Machine Roulette
Put in Your Money and Take Your Chances
Vending machine roulette? I love surprises! I bought from the Something Store online. You send them ten bucks, they send you something. I would love this vending machine. Put in a few coins and it dispenses… MORE
Hidden Messages in Coffee
Hidden Messages in Coffee
Sunman Kwon's Message of Love
It is interesting that North Americans are often turned off by the wet, dark grinds at the bottom of their cup of coffee, while Europeans cherish the last sip as a treat of concentrated goodness. Creative… MORE
Surprising Yourself With Mystery Gifts
Surprising Yourself With Mystery Gifts
The Something Store
Feel like buying something, anything, but just don't know what? Try the Something Store! Upon receiving your $10 payment, the online store will ship you something completely random from their inventory.… MORE
Candles With Hidden Sculptures
Candles With Hidden Sculptures
The Spirit Candle
The Spirit Candle design aims to celebrate the strength and power of the human spirit. The white candle features a hidden bronze sculpture that emerges as the candle burns. The Spirit Candle comes with… MORE

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