Grownup consumers are enticed by the incentive of discovering hidden references
Implications - The appeal of surprises continues past childhood, as made evident by the popularity of “unidentified features” of certain products or services. This can range from a hidden object embedded within a product, such as inside soap, or risking the chance of getting something fun by ordering mystery gifts.
Trend Themes
1. Mystery and Surprise - Consumers are attracted to the excitement and suspense of finding hidden messages or objects in products and services.
2. Personalization - More personalized products, such as drinks with hidden flavors, and mystery packages, are gaining popularity among consumers.
3. Ambient Marketing - Ambient campaigns, such as glow-in-the dark ads with hidden messages, are becoming increasingly popular among advertisers.
Industry Implications
1. Unconventional Drinks - Beverage companies can create unique, personalized drinks with hidden flavors to attract consumers who are interested in mystery products.
2. Personalized Gift Industry - The gift industry can offer more personalized, mystery gift options to attract consumers who are drawn to the suspenseful experience of receiving these items.
3. Advertising Industry - Ambient marketing campaigns are gaining popularity among advertisers, who can create engaging campaigns with hidden messages to captivate consumers.
8 Featured, 6 Examples:
596,798 Total Clicks
Date Range:
Nov 07 — Sep 08
Trending:
Warm
Consumer Insight Topics:
