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Seductive Illusionads

The use of optical illusions in advertising to coax a second viewing

Implications - In today’s highly ad-saturated media, some agencies argue that capturing consumer attention is best done through confusion rather than being simple and direct. Using techniques like optical illusions relies on the hope that consumers will be compelled to take a second look.
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 6 Examples:
1,006,682 Total Clicks
Date Range:
Oct 07 — Sep 08
Trending:
V. Hot

Featured Examples

Optical Illusion Wallpaper
Optical Illusion Wallpaper
Warped Wall Coverings
This warped wallpaper might make you feel a bit delusional, even if you haven’t indulged in any recreational mind expanders. It was created by Tom Hanke, a German artist who custom prints the papers… MORE
Body Paint Illusions
Body Paint Illusions
Emma-Jane Cammack Camouflage Art
The body paint art of UK-based freelancer Emma-Jane Cammack is extraordinary. The artist extends her creative boundaries into illusionary artwork where the human body melds into the main picture. The subject… MORE
Optical Illusion Photos
Optical Illusion Photos
Perfect Angle Photography
This incredible gallery shows a collection of "20 Photographs Taken at the Exact Right Angle," causing distorted illusions for entertainment value. "They say timing is everything, but some photographs… MORE
3D Illusion Chalk Drawings II
3D Illusion Chalk Drawings II
The Work of Kurt Wenner
Kurt Wenner, born in Ann Arbor, Michigan is a master chalk artist who originally worked for NASA. At NASA, we worked as an advanced scientific space illustrator. But then, Wenner moved to Italy where… MORE
Optical Illusion Ads
Optical Illusion Ads
Touch Someone with a Letter
This warming image comes from The Australian Postal Service. The text in the background of the image appears to be wrapping around the hugging couple. It says, "If you really want to touch someone, send… MORE
Optical Illusion Decor
Optical Illusion Decor
Felice Varini's 3D Rooms
Swiss artist, Felice Varini does not digitally manipulate pictures. What he is incredibly good at is painting walls, ceilings and floors such that optical illusions form when viewed at certain angles.… MORE
Geek Chic Illusion Drapes
Geek Chic Illusion Drapes
ASCII Computer Code Curtains
Does anybody remember ASCII code and games that used characters from the old computer code? Old fuddy-duddys do. Designer Nieke Sybrandy pays homage to the early game designers, but does it in a very… MORE
Optical Illusion Curtains
Optical Illusion Curtains
Swarovski VEIL Has Hidden Mona Lisa
VEIL is a shimmering curtain comprised of 1440 1440 Swarovski crystals. It was created by Paul Cocksedge for the Swarovski Crystal Palace in Milan. The four meter high curtain appears to transforms when… MORE
Illusionads
Illusionads
Koleston Hair Colours Lips
Koleston's ads always merit a second look; they're so creative, and they're also award-winning. At first glance, this photo looks like an image of a very full pair of cherry red lips. The ad is for Koleston… MORE

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