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Brands create toys with sense-focused functions for educational purposes
Implications - Brands that create toys are increasingly offering products that are focused on the use or enhancement of specific senses, creating an educational tool for young kids that is simplified in both its design and function. This more streamlined approach to play allows parents to adopt minimalist, step-by-step methods to teach kids basic skills -- all while offering the interactivity that consumers crave, and that young kids require for healthy development. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
114,591 Total Clicks
Feb 17 - Nov 17
New and Warm
Art & DesignToysLife-Stages
The nostalgia cycle shrinks to include kidult play that references the mid-2000s
Implications - The concept of Millennials trading in a traditional approach to adulthood for one that prioritizes experience and play is transforming to include young Millennials, and even older members of Generation Z. This is manifesting through adult board and card games that references mid-2000s nostalgia. This demonstrates the increased pace of change, as the nostalgia cycle begins to shrink to include more recent cultural movements. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
25,886 Total Clicks
Dec 16 - Oct 17
This Quarter and Average
LifestyleToysLife-Stages
Millennial parents ensure children are open-minded through instructional play
Implications - Millennials are notoriously globally minded, using the Internet as a way to gain insight into social issues and expose themselves to different situations to gain empathy. They want to instill the same values in their children. Toy companies are responding by crafting products and services that not only expose kids to various issues, but educate them on how to practice empathy in a tangible way. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
62,107 Total Clicks
Nov 16 - Oct 17
This Quarter and Warm
ToysYouthLife-StagesBabies
The traditional tactical approach to playtime becomes interactive
Implications - Toys that are conducive to tactile building activities improve motor skills and spatial understanding. Updating these for the increasing necessity of digital skills means adding an interactive component. This increases the engagement of the toys, while also contributing to the development necessary in the digital age. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
113,847 Total Clicks
Jan 17 - Sep 17
This Quarter and Mild
TechToysLife-Stages
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands are engaging young consumers with virtual fitness products
Implications - Progression into parenthood sees health-focused Millennials looking to parallel their devotion to fitness into their children’s lives. As a result, brands pull ideas from technological markets, such as virtual reality, as a way to offer innovative new solutions to traditional activities of play. Younger generations growing up in the digital age understand the importance of being digitally connected in all facets of their lives. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
40,869 Total Clicks
Jun 16 - Sep 17
This Quarter and Warm
Toys incorporate the sensorial and interactive nature of music
Digital toys are incorporating musical features into their functions in order to enhance user experience. The infusion of music into toys with varying digital functions enhances engagement with them on a multi-skilled level. This shift speaks to the cultivation of both intellectual and creative skills on parents' end, especially as Millennial parents reveal a focus on wanting to raise well-rounded children who have the flexibility to experiment. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
100,783 Total Clicks
Sep 15 - Aug 17
This Quarter and Warm
TechArt & DesignToysLife-Stages
In-store customization stations generate engagement from Gen Z
Implications - In an effort to make brick and mortar retail spaces more of a destination for families, brands are offering in-store customization of toys and products for kids. Encouraging the children of maker parents to add their own personal touch to a product and make it truly unique to them, these brands are creating memorable moments for families to share in, enhancing engagement within the retail space. This interactivity appeals to the Gen Z demographic as they are interested in taking their world into their own hands and creating rather than passively buying. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
76,377 Total Clicks
Apr 16 - Jul 17
This Year and Warm
Trend Hunter Services
Film-branded toys use their familiarity to boost education within STEM
Implications - Though a fairly new development within the toy industry, STEM as a form of educational play is expanding, moving into larger toy brands by way of film-branded pieces. This is a positive development as the familiarity of these characters creates engagement with kids who don't find learning fun. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
71,475 Total Clicks
Sep 16 - Jul 17
This Year and Warm
TechMarketingToysLife-Stages
Toys that encourage physical play integrate a monitoring component for parents
Implications - The youth generation is more engaged with their devices than any generation before them. This creates concern among parents for their children's physical well being; as a response, toys that encourage physical play are integrating a monitoring component. The gamification component appeals to digital-age children, while tracking alleviates the concerns of parents. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
234,687 Total Clicks
May 16 - Jul 17
This Year and Hot
Art & DesignToysLife-Stages
Soothing toys attract both adults and kids
Implications - An under-discussed side effect of play is relaxation. This is boosting the adult desire for mindless enjoyment by way of small, tactical toys, while also boosting mindfulness components in toys targeted toward children. Stress is high in the digital age due to the frequency and volume of content consumption, making incremental relaxation more necessary than ever. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
106,259 Total Clicks
Mar 16 - Jul 17
This Year and Warm
TechArt & DesignToysLife-Stages