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Toys adopt functional features representative of real-world situations
Implications - Seeking to provide greater authenticity, toy brands are integrating hyper-realistic features that are reflective of what one would encounter in real life situations. Moving beyond simply aesthetic similarities, toys are adopting characteristics that focus on specific details like performance or operational qualities, allowing the toys to function like the product they're mimicking. This focus on functional details showcases a commitment from brands to provide more authentic qualities, which are held in high regard from younger consumers like Gen Z. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
81,006 Total Clicks
Feb 17 - Mar 18
This Quarter and Warm
ToysLife-Stages
Modern toys become multi-functional items kids can accessorize with
Implications - Offering more than a game or activity, modern toys are doubling as unique accessories for increased functionality. From stuffed animals that transform into clothing accessories to toys that you can wear around your wrist, these examples not only speak to the need for more practical sources of play, but also to how brands are seeking to become much more ingrained in the lifestyle and routine of their consumers. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
91,792 Total Clicks
Feb 17 - Mar 18
This Quarter and Warm
ToysYouthLife-Stages
Kids gain autonomy with responsive technology that encourages self-education
Implications - As kids become increasingly accustomed to technology, parents are turning to products that feature heightened interactive and responsive qualities to add an element of education to those early upbringing experiences. More than just a source of entertainment, these toys offer smart, responsive technology to provide education in a more interactive, autonomous manner. Offering ways to learn through methods of playful engagement, these examples not only showcase the use of smart technology among kids, but also the move toward more autonomous, self-educating tactics . [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
63,410 Total Clicks
Jan 17 - Feb 18
This Quarter and Warm
ToysLife-Stages
Brands give kids a taste of adult life with products that mimic mature activities
Implications - Brands are giving kids the chance to feel more like adults by offering products that mimic activities and rituals most often experienced by older consumers. From challenge games that replicate drinking rituals to outdoor sporting activities made accessible for kids, these examples not only offer unique experiences, but they also provide an early introduction to activities that might seem daunting or challenging later on in life. [More]
SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
66,241 Total Clicks
Apr 16 - Feb 18
This Quarter and Warm
ToysLife-Stages
The 6 Patterns of Opportunity & Top 18 Megatrends
Products and services that were once nostalgic are rebranded for the modern day
Implications - Toy and entertainment companies that are viewed as nostalgic for adults today are incorporating contemporary features to rebrand themselves for a younger audience. What were once relatively simple forms of entertainment are now adapting to the proclivities of children and teens born in the 21st century. This shift functions as evidence that traditional companies can stay afloat, so long as they are able to adapt on a topical level to the changing needs of their consumers. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
63,758 Total Clicks
Sep 16 - Dec 17
This Year and Warm
TechArt & DesignToysLife-Stages
Toy brands are marketing their products via pop-ups
Implications - Taking the fundamentally interactive nature of toy stores and streamlining it, brands are immersing parents and their children in smaller, more targeted toy pop-ups. With adult consumers being highly receptive to interactive marketing, it is only fitting that the interactive nature of toy stores is packed into more personalized experiences in order to market to better market to children. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
110,291 Total Clicks
Nov 14 - Nov 17
This Year and Warm
MarketingToysLife-Stages
Brands create toys with sense-focused functions for educational purposes
Implications - Brands that create toys are increasingly offering products that are focused on the use or enhancement of specific senses, creating an educational tool for young kids that is simplified in both its design and function. This more streamlined approach to play allows parents to adopt minimalist, step-by-step methods to teach kids basic skills -- all while offering the interactivity that consumers crave, and that young kids require for healthy development. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
160,812 Total Clicks
Feb 17 - Nov 17
This Year and Warm
Art & DesignToysLife-Stages
Trend Hunter Services
The nostalgia cycle shrinks to include kidult play that references the mid-2000s
Implications - The concept of Millennials trading in a traditional approach to adulthood for one that prioritizes experience and play is transforming to include young Millennials, and even older members of Generation Z. This is manifesting through adult board and card games that references mid-2000s nostalgia. This demonstrates the increased pace of change, as the nostalgia cycle begins to shrink to include more recent cultural movements. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
36,136 Total Clicks
Dec 16 - Oct 17
This Year and Average
LifestyleToysLife-Stages
Millennial parents ensure children are open-minded through instructional play
Implications - Millennials are notoriously globally minded, using the Internet as a way to gain insight into social issues and expose themselves to different situations to gain empathy. They want to instill the same values in their children. Toy companies are responding by crafting products and services that not only expose kids to various issues, but educate them on how to practice empathy in a tangible way. [More]
SCORE 5.9
Popularity
Activity
Freshness
Megatrends
Patterns
76,425 Total Clicks
Nov 16 - Oct 17
This Year and Warm
ToysYouthLife-StagesBabies
The traditional tactical approach to playtime becomes interactive
Implications - Toys that are conducive to tactile building activities improve motor skills and spatial understanding. Updating these for the increasing necessity of digital skills means adding an interactive component. This increases the engagement of the toys, while also contributing to the development necessary in the digital age. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
126,902 Total Clicks
Jan 17 - Sep 17
This Year and Mild
TechToysLife-Stages