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Hands-on kids games explore silly subject matter in experiential ways
Implications - A range of new children's games is exploring the success of toys that engage with the "gross-out" humor of the young child. Silly as the subject matter may often be, these products are designed to cultivate fine motor skills in young players given the experiential nature of game play. This shift highlights the progression of products from simple family board games to more engaging experiences that emphasize hands-on participation and child-like fun.

Homework Question - What unexpected subject matter can be explored in order to engage with children on their level? [More]

SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
11,234 Total Clicks
Apr 19 - Apr 19
This Week and Warm
ToysLife-Stages
Raising young children is made easier through specialized subscriptions
Implications - Feeding into the popularity of subscription services, companies are debuting subscription boxes focused on helping parents enrich the lives of their children in an automated way. By combining modern parents' desire to not only excel at parenting, but live more efficient, convenient lives as well, this approach to the subscription business model has great potential to expand into a wide variety of different categories.

Homework Question - How can you provide your consumers with a more convenient way for them to reach their goals? [More]

SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
40,148 Total Clicks
Mar 18 - Mar 19
This Quarter and Warm
The popularity of connected play reaches children's dolls
Implications - With more parents now prioritizing children's play that involves educational, tech-based components, brands are incorporating such features into kids' dolls. The use of educational connected technologies with items that children would likely already be interacting with creates a more seamless learning experience.

Homework Question - Where could your brand better incorporate smart technologies to ease consumer habits or experiences? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
43,310 Total Clicks
Feb 17 - Jan 19
This Year and Mild
TechToysLife-Stages
Classic gaming products and services are revamped for generational preferences
Implications - Traditional gaming products and services are being repackaged and sold from the perspective of generations, particularly for those belonging to the Millennial demographic. These products appeal via authenticity, and allow Millennials the opportunity to engage in play that is equal parts nostalgic and relevant to the identity personalization they now expect from brands.

Homework Question - Conceptualize how your brand could more specifically appeal to the rituals and preferences of the Millennial consumer. [More]

SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
50,130 Total Clicks
Mar 18 - Dec 18
This Year and Warm
TechArt & DesignToysLife-Stages
The 6 Patterns of Opportunity & Top 18 Megatrends
Luxury fashion brands enter the gaming space via experiences and collectibles
Implications - High fashion and cosmetics brands are incorporating interactive gaming into their product experience, whether that's in the form of collectible board games, or in-store experiences. The adoption of interactive play by brands typically associated with sophistication and sensibility makes them more relatable to the average consumer.

Homework Question - Conceptualize how your brand could create a collectible game based on its identity, or create an in-person gaming experience. [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
50,362 Total Clicks
Mar 18 - Dec 18
This Year and Warm
ToysLife-Stages
Brands leverage superheroes to empower kids
Implications - Superheroes have always had a place in a child’s heart, and now brands are encouraging young consumers to visualize themselves as these fictional, yet powerful characters to boost their esteem and praise their individuality. Non-traditional superhero comic books and television programs that focus on children as heroic individuals, or represent their identities in some way, create a new avenue for brands to connect to varying demographics. Creating these connections at early stages will ensure children grow up with a meaningful association with a brand - and ensure long-term interaction.

Homework Question - How can you connect with the youngest generation to build a lifelong connection? [More]

SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
81,050 Total Clicks
Jun 16 - Oct 18
This Year and Mild
ToysLife-Stages
The board game industry takes inspiration from the thriving video game industry
Implications - With video games booming across a multitude of online and in-person platforms, the gaming world is incorporating aspects of this industry into its board game verticals. By combining board games with video game themes or live-streaming functions, this industry is able to adapt to the multi-channel space that video gaming has entered into so seamlessly, catering to consumers that are drawn to either industry.

Homework Question - How could your brand look to an adjacent industry to inspire changes in its own offerings? [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
30,180 Total Clicks
Nov 17 - Sep 18
This Year and Warm
TechArt & DesignToysLife-Stages
Trend Hunter Services
Augmented reality is incorporated into various children's toys
Implications - Augmented reality is increasingly being used in children's toys, both for outdoor and indoor use. The incorporation of this emerging technology into kids' products speaks to the desire for tech to fuel play, while still offering enough variety and flexibility to please parents who are more old-fashioned in their approach to establishing how their children interact with games.

Homework Question - How could your brand incorporate tech in a way that is both novel and familiar? [More]

SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
79,539 Total Clicks
Sep 17 - Jul 18
This Year and Warm
TechToysLife-Stages
Toy brands offer hands-on activities that encourage messy play
Implications - Tapping into a bit of nostalgia, toy brands are reverting back to hands-on activities that not only encourage interactivity, but that entail mess as part of the process . Appealing to various sensory elements, brands are offering kids toys that encourage behavior like getting your clothes wet to creating custom-made slime. This turn toward more messy, hands-on activities suggests a shift back to not only more analog activities for kids, but activities that encourage disorganized, unconventional play.

Homework Question - In what ways could you adapt your product or service to be simpler in design and function? What nostalgic elements could you integrate? [More]

SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
51,335 Total Clicks
May 17 - Jun 18
This Year and Average
ToysLife-Stages
Toys adopt functional features representative of real-world situations
Implications - Seeking to provide greater authenticity, toy brands are integrating hyper-realistic features that are reflective of what one would encounter in real life situations. Moving beyond simply aesthetic similarities, toys are adopting characteristics that focus on specific details like performance or operational qualities, allowing the toys to function like the product they're mimicking. This focus on functional details showcases a commitment from brands to provide more authentic qualities, which are held in high regard from younger consumers like Gen Z.

Homework Question - How can you alter your product or service to provide your consumers with a more authentic, genuine experience? [More]

SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
97,853 Total Clicks
Feb 17 - Mar 18
Warm
ToysLife-Stages