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The traditional tactical approach to playtime becomes interactive
Implications - Toys that are conducive to tactile building activities improve motor skills and spatial understanding. Updating these for the increasing necessity of digital skills means adding an interactive component. This increases the engagement of the toys, while also contributing to the development necessary in the digital age. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
109,980 Total Clicks
Jan 17 - Sep 17
This Month and Mild
TechToysLife-Stages
Brands are engaging young consumers with virtual fitness products
Implications - Progression into parenthood sees health-focused Millennials looking to parallel their devotion to fitness into their children’s lives. As a result, brands pull ideas from technological markets, such as virtual reality, as a way to offer innovative new solutions to traditional activities of play. Younger generations growing up in the digital age understand the importance of being digitally connected in all facets of their lives. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
38,738 Total Clicks
Jun 16 - Sep 17
This Month and Warm
Toys incorporate the sensorial and interactive nature of music
Digital toys are incorporating musical features into their functions in order to enhance user experience. The infusion of music into toys with varying digital functions enhances engagement with them on a multi-skilled level. This shift speaks to the cultivation of both intellectual and creative skills on parents' end, especially as Millennial parents reveal a focus on wanting to raise well-rounded children who have the flexibility to experiment. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
90,648 Total Clicks
Sep 15 - Aug 17
This Month and Warm
TechArt & DesignToysLife-Stages
In-store customization stations generate engagement from Gen Z
Implications - In an effort to make brick and mortar retail spaces more of a destination for families, brands are offering in-store customization of toys and products for kids. Encouraging the children of maker parents to add their own personal touch to a product and make it truly unique to them, these brands are creating memorable moments for families to share in, enhancing engagement within the retail space. This interactivity appeals to the Gen Z demographic as they are interested in taking their world into their own hands and creating rather than passively buying. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
71,368 Total Clicks
Apr 16 - Jul 17
This Quarter and Warm
The 6 Patterns of Opportunity & Top 18 Megatrends
Film-branded toys use their familiarity to boost education within STEM
Implications - Though a fairly new development within the toy industry, STEM as a form of educational play is expanding, moving into larger toy brands by way of film-branded pieces. This is a positive development as the familiarity of these characters creates engagement with kids who don't find learning fun. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
68,950 Total Clicks
Sep 16 - Jul 17
This Quarter and Warm
TechMarketingToysLife-Stages
Toys that encourage physical play integrate a monitoring component for parents
Implications - The youth generation is more engaged with their devices than any generation before them. This creates concern among parents for their children's physical well being; as a response, toys that encourage physical play are integrating a monitoring component. The gamification component appeals to digital-age children, while tracking alleviates the concerns of parents. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
232,019 Total Clicks
May 16 - Jul 17
This Quarter and Hot
Art & DesignToysLife-Stages
Soothing toys attract both adults and kids
Implications - An under-discussed side effect of play is relaxation. This is boosting the adult desire for mindless enjoyment by way of small, tactical toys, while also boosting mindfulness components in toys targeted toward children. Stress is high in the digital age due to the frequency and volume of content consumption, making incremental relaxation more necessary than ever. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
98,040 Total Clicks
Mar 16 - Jul 17
This Quarter and Warm
TechArt & DesignToysLife-Stages
Trend Hunter Services
A new teaching strategy for sciences and tech is coincidental
Implications - One barrier to learning the STEAM practices is the lack of tangible outcome or incentive. Alleviating this, educational toys that treat the learning process as a means to a tangible end, such as building a robot or conducting an experiment, both attach a tangible prize and boost playtime engagement. This shows a less literal approach to gamification that focuses on personal satisfaction. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
37,533 Total Clicks
Jan 17 - Jul 17
This Quarter and Average
TechToysLife-Stages
Toy companies use fun characters to educate on STEM practices
Implications - The biggest challenge with teaching kids and adults how to become involved in the STEM practices is the potential tediousness of learning such a technical skill. Implementing a personified character into the process adds more human interest to the process. The strategy simultaneously boosts memorability of the toy or learning system, while making it more impactful. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
45,982 Total Clicks
Jun 16 - Jul 17
This Quarter and Mild
TechToysLife-Stages
Tech sciences are recognized as a necessity, making easier education necessary
Implications - Skills like coding and engineering are more in-demand in the digital age. Parents are preparing their children for this through educational toys, but education on STEM practices is useful for those of all ages. Subscription kits that teach STEM open education up to all ages while also enabling streamlined learning. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
31,287 Total Clicks
Aug 16 - Jul 17
This Quarter and Warm
TechToysYouthLife-Stages