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Classic gaming products and services are revamped for generational preferences
Implications - Traditional gaming products and services are being repackaged and sold from the perspective of generations, particularly for those belonging to the Millennial demographic. These products appeal via authenticity, and allow Millennials the opportunity to engage in play that is equal parts nostalgic and relevant to the identity personalization they now expect from brands.

Homework Question - Conceptualize how your brand could more specifically appeal to the rituals and preferences of the Millennial consumer. [More]

SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
42,965 Total Clicks
Mar 18 - Dec 18
Recent and Warm
TechArt & DesignToysLife-Stages
Luxury fashion brands enter the gaming space via experiences and collectibles
Implications - High fashion and cosmetics brands are incorporating interactive gaming into their product experience, whether that's in the form of collectible board games, or in-store experiences. The adoption of interactive play by brands typically associated with sophistication and sensibility makes them more relatable to the average consumer.

Homework Question - Conceptualize how your brand could create a collectible game based on its identity, or create an in-person gaming experience. [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
40,116 Total Clicks
Mar 18 - Dec 18
Recent and Warm
ToysLife-Stages
Brands leverage superheroes to empower kids
Implications - Superheroes have always had a place in a child’s heart, and now brands are encouraging young consumers to visualize themselves as these fictional, yet powerful characters to boost their esteem and praise their individuality. Non-traditional superhero comic books and television programs that focus on children as heroic individuals, or represent their identities in some way, create a new avenue for brands to connect to varying demographics. Creating these connections at early stages will ensure children grow up with a meaningful association with a brand - and ensure long-term interaction.

Homework Question - How can you connect with the youngest generation to build a lifelong connection? [More]

SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
72,638 Total Clicks
Jun 16 - Oct 18
This Quarter and Mild
ToysLife-Stages
The board game industry takes inspiration from the thriving video game industry
Implications - With video games booming across a multitude of online and in-person platforms, the gaming world is incorporating aspects of this industry into its board game verticals. By combining board games with video game themes or live-streaming functions, this industry is able to adapt to the multi-channel space that video gaming has entered into so seamlessly, catering to consumers that are drawn to either industry.

Homework Question - How could your brand look to an adjacent industry to inspire changes in its own offerings? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
26,661 Total Clicks
Nov 17 - Sep 18
This Quarter and Warm
TechArt & DesignToysLife-Stages
The 6 Patterns of Opportunity & Top 18 Megatrends
Augmented reality is incorporated into various children's toys
Implications - Augmented reality is increasingly being used in children's toys, both for outdoor and indoor use. The incorporation of this emerging technology into kids' products speaks to the desire for tech to fuel play, while still offering enough variety and flexibility to please parents who are more old-fashioned in their approach to establishing how their children interact with games.

Homework Question - How could your brand incorporate tech in a way that is both novel and familiar? [More]

SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
80,456 Total Clicks
Sep 17 - Jul 18
This Year and Warm
TechToysLife-Stages
Toy brands offer hands-on activities that encourage messy play
Implications - Tapping into a bit of nostalgia, toy brands are reverting back to hands-on activities that not only encourage interactivity, but that entail mess as part of the process . Appealing to various sensory elements, brands are offering kids toys that encourage behavior like getting your clothes wet to creating custom-made slime. This turn toward more messy, hands-on activities suggests a shift back to not only more analog activities for kids, but activities that encourage disorganized, unconventional play.

Homework Question - In what ways could you adapt your product or service to be simpler in design and function? What nostalgic elements could you integrate? [More]

SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
47,981 Total Clicks
May 17 - Jun 18
This Year and Average
ToysLife-Stages
Toys adopt functional features representative of real-world situations
Implications - Seeking to provide greater authenticity, toy brands are integrating hyper-realistic features that are reflective of what one would encounter in real life situations. Moving beyond simply aesthetic similarities, toys are adopting characteristics that focus on specific details like performance or operational qualities, allowing the toys to function like the product they're mimicking. This focus on functional details showcases a commitment from brands to provide more authentic qualities, which are held in high regard from younger consumers like Gen Z.

Homework Question - How can you alter your product or service to provide your consumers with a more authentic, genuine experience? [More]

SCORE 6.4
Popularity
Activity
Freshness
Megatrends
Patterns
93,305 Total Clicks
Feb 17 - Mar 18
This Year and Warm
ToysLife-Stages
Trend Hunter Services
Modern toys become multi-functional items kids can accessorize with
Implications - Offering more than a game or activity, modern toys are doubling as unique accessories for increased functionality. From stuffed animals that transform into clothing accessories to toys that you can wear around your wrist, these examples not only speak to the need for more practical sources of play, but also to how brands are seeking to become much more ingrained in the lifestyle and routine of their consumers.

Homework Question - What unexpected features can you add to your products or services to surprise and delight your consumer? [More]

SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
100,225 Total Clicks
Feb 17 - Mar 18
This Year and Warm
ToysYouthLife-Stages
Kids gain autonomy with responsive technology that encourages self-education
Implications - As kids become increasingly accustomed to technology, parents are turning to products that feature heightened interactive and responsive qualities to add an element of education to those early upbringing experiences. More than just a source of entertainment, these toys offer smart, responsive technology to provide education in a more interactive, autonomous manner. Offering ways to learn through methods of playful engagement, these examples not only showcase the use of smart technology among kids, but also the move toward more autonomous, self-educating tactics .

Homework Question - How could you adapt your product or service to offer your consumers more autonomy and independence? [More]

SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
75,025 Total Clicks
Jan 17 - Feb 18
This Year and Warm
ToysLife-Stages
Brands give kids a taste of adult life with products that mimic mature activities
Implications - Brands are giving kids the chance to feel more like adults by offering products that mimic activities and rituals most often experienced by older consumers. From challenge games that replicate drinking rituals to outdoor sporting activities made accessible for kids, these examples not only offer unique experiences, but they also provide an early introduction to activities that might seem daunting or challenging later on in life.

Homework Question - In what way can your brand adapt your product or service offerings to better reflect consumer lifestyle habits and challenges? [More]

SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
96,654 Total Clicks
Apr 16 - Nov 18
This Month and Warm
ToysLife-Stages