Category
Lifestyle
Assisted Choices
3.9
Trend score
Trend
What is the Eco Doll trend?
Eco Doll: Brands are fulfilling Millennials' desire to pass sustainable principles on to their children by offering children's toys that are made with eco-friendly materials. These dolls are made from recycled ingredients and are also packaged sustainably.
Insight
The consumer insight behind the Eco Doll trend
As the climate crisis worsens, more consumers are feeling the anxiety that comes from an uncertain future. In order to teach their children how to deal with environmental crises in the future, Millennial parents are imparting eco-friendly values and ways of living on to their children, and are turning to brands that make this process easier.
Trend themes
Themes within the Eco Doll trend
Three behaviours holding the trend together01
Eco-Friendly Toys
As the climate crisis worsens, brands are fulfilling Millennials' desire to pass sustainable principles on to their children by offering eco-friendly toys that are made from sustainable materials.
02
Diverse Representation in Toys
Companies are producing toys that inspire empathy through diverse representation of cultures and countries of origin.
03
Recyclable Collectibles
Recycling is a new trend where companies are producing collectible toys that are made from recycled materials to encourage environmental awareness among kids.
Industry implications
What the Eco Doll trend means for industry
Where the trend changes the playbookFor
Toy Industry
Toy companies can innovate and inspire sustainable practices such as eco-friendly, diverse and recyclable toys for kids
For
Manufacturing Industry
The manufacturing industry can focus on producing sustainable materials to meet the growing need for eco-friendly and recyclable toys.
For
Education Industry
The education industry can leverage these trends to teach kids about sustainable practices and inspire them to become eco-conscious citizens.
Workshop question
How is your brand prioritizing sustainability?
Trend signals
Trend signals for Eco Doll
Trend score 3.9 out of 10, from popularity 59%, activity 47%, freshness 11%.
Popularity59%
Activity47%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Eco Doll trend
5 featured examples from Jul 28, 2021 to Feb 18, 2022CategoryEco
Eco-Friendly Surprise Toys
L.O.L. Surprise! Dolls Hide within Paper Balls & Recyclable Packaging
Toy manufacturers can explore eco-friendly packaging options and invest in educational toys that offer something beyond entertainment.
CategoryEco
Eco-Friendly Fashion Dolls
B-Kind Dolls are Made from Recycled Materials & Sustainably Packaged
The toy industry can take inspiration from B-Kind dolls to develop more eco-friendly and socially conscious toys.
CategoryEco
Fully Recycled Soft Toys
Character Options’ Licensed Plush Toys Use 100% Recycled Materials
Creating more sustainable toys made of 100% recycled materials and eco-friendly packaging can be a disruptive innovation in the toy industry.
CategoryEco
Recycled Collectible Toys
Recyclings are Tiny Collectibles Made from 70% Recycled Plastic
Toy companies can incorporate eco-friendly and recycled materials in their products while promoting sustainability and environmental awareness among children.
CategoryLife-Stages
Diverse Hand-Knit Dolls
Global Kidizens Encourage Kids to Be Emphathetic and Embrace Others
the toy industry has an opportunity to create more diverse and globally-inspired toys for children, while also exploring eco-friendly and sustainable production methods
