Brands are offering breakfast foods that accommodate ketogenic diets
Trend - Keto diets--which involve low-sugar and high-fat food choices--are now being accommodated by brands that offer breakfast foods. Now, everything from oats to cereals are being made with ketogenic diets in mind.
Insight - Health-conscious consumers have more options now when it comes to the diets they choose to subscribe to--with less of a focus on calorie restriction and a greater focus on general health and nutrition. Brands that are able to offer indulgent foods that don't compromise health are becoming increasingly appealing to these consumers.
Insight - Health-conscious consumers have more options now when it comes to the diets they choose to subscribe to--with less of a focus on calorie restriction and a greater focus on general health and nutrition. Brands that are able to offer indulgent foods that don't compromise health are becoming increasingly appealing to these consumers.
Workshop Question - How is your brand prioritizing both indulgence and wellness for its customers?
Trend Themes
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Keto Diets — Brands are offering breakfast foods that accommodate ketogenic diets.
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Plant-based Protein — Cereals and breakfast foods are being made with plant-based protein in mind.
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Gluten-free — Brands are offering gluten-free breakfast mixes and cereal bars to cater to those with dietary restrictions.
Industry Implications
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Food and Beverage — Brands in the food industry can look into creating products that cater to dietary restrictions like keto and gluten-free diets.
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Health and Wellness — The health and wellness industry can look into creating products that are indulgent but still healthy for consumers.
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Snacking — There is potential in the snacking industry to create keto-friendly snacks that are convenient for on-the-go consumption.
