Category
Lifestyle
Assisted Choices
Trend cluster
Category
Keto
Breakfast
Brands are offering breakfast foods that accommodate ketogenic diets.
4.3
Trend score
Trend
What is the Keto Breakfast trend?
Keto Breakfast: Keto diets--which involve low-sugar and high-fat food choices--are now being accommodated by brands that offer breakfast foods. Now, everything from oats to cereals are being made with ketogenic diets in mind.
Insight
The consumer insight behind the Keto Breakfast trend
Health-conscious consumers have more options now when it comes to the diets they choose to subscribe to--with less of a focus on calorie restriction and a greater focus on general health and nutrition. Brands that are able to offer indulgent foods that don't compromise health are becoming increasingly appealing to these consumers.
Trend themes
Themes within the Keto Breakfast trend
Three behaviours holding the trend together01
Keto Diets
Brands are offering breakfast foods that accommodate ketogenic diets.
02
Plant-Based Protein
Cereals and breakfast foods are being made with plant-based protein in mind.
03
Gluten-Free
Brands are offering gluten-free breakfast mixes and cereal bars to cater to those with dietary restrictions.
Industry implications
What the Keto Breakfast trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Brands in the food industry can look into creating products that cater to dietary restrictions like keto and gluten-free diets.
For
Health and Wellness
The health and wellness industry can look into creating products that are indulgent but still healthy for consumers.
For
Snacking
There is potential in the snacking industry to create keto-friendly snacks that are convenient for on-the-go consumption.
Workshop question
How is your brand prioritizing both indulgence and wellness for its customers?
Trend signals
Trend signals for Keto Breakfast
Trend score 4.3 out of 10, from popularity 64%, activity 50%, freshness 15%.
Popularity64%
Activity50%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Keto Breakfast trend
9 featured examples from Jan 13, 2021 to Mar 8, 2023CategoryLifestyle
Keto-Friendly Breakfast Cereals
Catalina Crunch's New Triple Berry Blast Cereal is Low in Sugar
Companies in the snack food industry should consider developing and marketing better-for-you snacks with low sugar and net carbs content.
CategoryLifestyle
Nostalgic Keto-Friendly Cereals
Incredi-Bowl Reintroduces Childhood Favorites for Keto Dieters
Manufacturers can explore the development of keto-friendly cereal options by reformulating traditional flavors to fit low-carb diets, creating a new market segment for the health…
CategoryLifestyle
Grain-Free Cereal Bars
Magic Spoon's Cookies & Cream Cereal Bars are High in Protein, Low in Carbs
There is room for disruptive innovation within the food and beverage industry to create more personalized and healthier cereal products.
CategoryLifestyle
High Protein Collagen Oats
Purely Elizabeth Recently Debuted Its New Collagen Protein Oats
Create new food products that cater to specific dietary needs like ketogenic or gluten-free diets, using plant-based and organic ingredients obtainable from sustainable sources.
CategoryLifestyle
Grab-and-Go Keto Snacks
The Protein Ball Co. Keto Balls Come in Three Flavors
The snack food industry can leverage Keto-friendly and high-protein snacks to cater to the growing demand for health-conscious snacks.
CategoryLifestyle
Low-Sugar Keto Cereals
Kashi GO Keto-Friendly Cereal Boasts 12 Grams of Plant-Based Protein
Opportunity for the food and beverage industry to innovate and cater to the growing demand for low-sugar and keto-friendly foods.
CategoryLifestyle
Gluten-Free Breakfast Mixes
Good Good Launched a New Keto-Friendly Pancake & Waffle Mix
Businesses can capitalize on the recent trend towards healthier breakfast options with breakfast mixes that cater to this market.
CategoryMarketing
Keto-Friendly Baking Mixes
Scotty's Everyday Keto Pancake & Waffle Has Resistant Tapioca Starch
Food manufacturing companies can innovate Keto-friendly products with resistant tapioca starch to provide healthier breakfast options for consumers.
CategoryMarketing
Plant Protein Keto Cereals
Nature's Path Organic Keto Cereal Comes in Two Flavors
Incorporating more plant-based, keto-friendly, and organic options in cereal production could lead to disruption in the traditional cereal market.
