D2C cereal brand Magic Spoon responded to consumer demand for grain-free cereal bars by creating a limited run of Cookies & Cream cereal bars. High in protein and low in carbs like its better-for-you, keto breakfast cereals, the limited product sold out within just 48 hours of launching online.
Consumers are stocking up on a range of eat-at-home and long-lasting cereal products such as breakfast cereals, granola bars and other cereal bars in response to extended periods of time living and working at home.
Magic Spoon's free-from cereal is available in fan-favorite flavors like Cocoa, Frosted, Fruity, Blueberry, Peanut Butter and Cinnamon, which leaves plenty of room for more grain-free cereal bars to be created in the future.
Key Themes Behind This Trend
- Grain-free Cereal Bars
- The trend towards grain-free and low-carb diets creates opportunities for more grain-free cereal bars.
- Direct-to-consumer Cereal Brands
- The rise of direct-to-consumer cereal brands like Magic Spoon allows for more personalized and innovative cereal products.
- At-home Cereal Products
- Increased demand for at-home and long-lasting cereal products creates opportunities for more inventive and convenient cereal options.
Where This Applies
- Food and Beverage
- There is room for disruptive innovation within the food and beverage industry to create more personalized and healthier cereal products.
- E-commerce
- The popularity of D2C cereal brands creates opportunities for innovation within the e-commerce industry for more user-friendly ordering and distribution processes.
- Fitness and Wellness
- The trend towards healthier and low-carb diets creates opportunities for the fitness and wellness industry to create more customized and nutritious products.
