Kashi GO Keto-Friendly Cereal is the brand's first foray into keto-friendly foods and the nourishing product shares 12 grams of plant-based protein with just one gram of sugar. The grain-free cereals are available in flavors like Cinnamon Vanilla and Dark Cocoa, which are naturally sweetened with a combination of allulose and monk fruit.
The nutritious cereals are made with ingredients like pea protein, lentil and chickpea flour, and they offer a healthier take on beloved dessert flavors. While the Dark Cocoa flavor is said to remind of a comforting cup of hot chocolate, the Cinnamon Vanilla flavor is the brand's own take on a freshly baked cinnamon roll.
According to Melanie Hall, Director of Brand Marketing at Kashi and Registered Dietician: "We know that consumers are leaving traditional cereal behind to meet their evolving needs, adopting diets that limit sugar intake, increase protein content, and avoid grains."
Image Credit: Kashi
Key Themes Behind This Trend
- Keto-friendly Cereals
- Opportunity for food companies to develop more keto-friendly cereal options with increased protein and low sugar content.
- Alternative Proteins
- Opportunity for food companies to explore alternative plant-based proteins like pea, lentil, and chickpea flour for cereal manufacturing.
- Naturally Sweetened Flavors
- Opportunity for food companies to use natural sweeteners like allulose and monk fruit to introduce new flavor profiles to their cereal products.
Where This Applies
- Food and Beverage
- Opportunity for the food and beverage industry to innovate and cater to the growing demand for low-sugar and keto-friendly foods.
- Health and Wellness
- Opportunity for health and wellness companies to market low-sugar and keto-friendly cereals as a convenient and nutritious breakfast option.
- Plant-based Foods
- Opportunity for plant-based food companies to expand their product lines to include keto-friendly and low-sugar cereals made with alternative plant-based proteins.
