Virtual communities for new mothers offer support and empathy
Trend - Motherhood comes with its set of challenges, and there are now digital platforms that help new mothers navigate their new roles, and receive support from their peers. These virtual communities help prevent some of the stressors that come with being a new parent.
Insight - The various milestones that people reach in life also bring on new challenges, and consumers often seek out the support of their peers when they're dealing with these transitions and uncertainties. Brands that are able to bring people together and offer additional resources in consumers' process of finding support will continue to have value for the average consumer.
Insight - The various milestones that people reach in life also bring on new challenges, and consumers often seek out the support of their peers when they're dealing with these transitions and uncertainties. Brands that are able to bring people together and offer additional resources in consumers' process of finding support will continue to have value for the average consumer.
Workshop Question - What kind of virtual community could your brand create?
Trend Themes
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Virtual Motherhood Communities — There is a growing trend of launching virtual communities to connect mothers-to-be or new mothers together and to provide them with support and information through social-based movements.
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New Parenting Support Platforms — Amidst the stressors that come with being a new parent, digital platforms that help new mothers and fathers navigate their new roles and receive support from their peers are on the rise, providing a complementary resource to existing healthcare services.
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Mom-to-mom Breastfeeding Support Platforms — Mom-to-mom breastfeeding support platforms have been on the rise, offering 24-hour support through virtual helplines and online discussion forums, as well as access to resources that help new mothers feel more confident and comfortable about breastfeeding.
Industry Implications
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Healthcare — Healthcare companies can leverage the trend of new parenting support platforms and virtual motherhood communities to provide new parents with access to virtual consultations, education, support, and product recommendations that help improve their overall health and well-being.
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Social Networking — The rise of virtual motherhood communities, new parenting support platforms, and mom-to-mom breastfeeding support platforms has created opportunities for tech companies to launch new social networking platforms that cater to the specific needs of new mothers and fathers.
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Consumer Goods — Consumer goods companies can tap into the trend of new parenting support platforms and mom-to-mom breastfeeding support platforms to develop products that help new parents navigate their new roles, such as breastfeeding pillows, baby monitors, and smart baby bottles.
