New Mom Support Platforms

The 'pillar' Digital Support Group Connects Parents Together

New moms can quickly find themselves under a lot of stress when dealing with a newborn, so the 'pillar' digital support group is positioned as a resource to help them out in times of need. The platform connects parents to one another and allows them to ask questions or offer answers to curious mothers who might be struggling with a certain aspect of parenthood. This comes as a complement to existing healthcare services to help moms feel more supported without having to seek out professional help if it isn't necessary at the moment.

The 'pillar' digital support group identifies the rise in younger demographics like Millennials entering parenthood who are looking for simple ways to maintain a healthy lifestyle.

Digital Support for New Moms
New platforms, like 'pillar', are actively using technology to provide a secure environment where moms can come together and seek help for the struggles of parenthood.
Expansion of Parental Support Services
It's possible for hospitals and healthcare institutions to collaborate with digital support groups to offer proactive care for young parents and provide a complementary solution that caters to the growing needs of their patients.
Increased Focus on Mental Health and Wellness
Digital support groups like 'pillar' can be utilized by healthcare professionals to offer practical, evidence-based solutions to tackle mental health issues that new parents might face, which can be effective in improving overall wellness.

Industries Being Reshaped

Healthcare
Hospitals and healthcare providers can integrate digital support groups like 'pillar' into their existing services and care plans to offer more comprehensive and holistic care to new parents.
Technology
Digital support groups like 'pillar' can partner with innovative tech companies to offer unique solutions to parenting problems and improve quality of life for parents and their children.
Consumer Goods
Brands and companies in the consumer goods industry can collaborate with digital support groups like 'pillar' to offer product recommendations and support parents through their parenting journey, making life easier for new parents.
SCORE
1.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 6%
Activity 17%
Freshness 8%