Pre-makeup primers are adapted with pollution-protecting ingredients
Trend - Cosmetic brands are highlighting the skincare benefits of their primers, particularly as they include ingredients that are said to protect users from pollution. These preventative primers contain ingredients like probiotics and plant-based complexes.
Insight - Consumers are increasingly prioritizing skincare, and they're not also buying makeup products that incorporate the same ingredients and benefits they've grown accustomed to in the skincare industry. Now, consumers expect that brands offer them multiple benefits in one product so they can achieve results without sacrificing their time.
Insight - Consumers are increasingly prioritizing skincare, and they're not also buying makeup products that incorporate the same ingredients and benefits they've grown accustomed to in the skincare industry. Now, consumers expect that brands offer them multiple benefits in one product so they can achieve results without sacrificing their time.
Workshop Question - How could your brand offer hybrid benefits in one product/service?
Trend Themes
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Skincare-makeup Hybrids — Brands are developing products that offer both skincare and makeup benefits as consumers increasingly prioritize skincare in their beauty routines.
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Pollution Protection — With rising concerns about pollution and environmental stressors, brands are incorporating ingredients that protect against these factors in their skincare and makeup products.
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Multitasking Products — Consumers are seeking products that multitask and offer multiple benefits, such as combining the benefits of sunscreen, skincare, and makeup in one product.
Industry Implications
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Beauty and Personal Care — The beauty and personal care industry is incorporating skincare and makeup benefits, pollution protection, and multitasking products to meet evolving consumer demands.
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Skincare — Skincare brands can incorporate pollution-protecting ingredients into their products to meet consumer demand and stay ahead of the competition.
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Cosmetics — Cosmetic brands can develop skincare-makeup hybrids and multitasking products to offer consumers convenience and customization in their beauty routines.
