Category
Lifestyle
Caffeine Remix
Trend cluster
Category
Restaurant
Shops
Restaurant-store hybrids merge dining and retail industries.
5.1
Trend score
What's Happening
What is the Restaurant Shops trend?
Restaurant Shops: While it's not uncommon for retail stores to contain restaurants, the reverse--dining establishments that also operate as stores--are becoming more popular. These intimate spaces create more modern versions of the one-stop experiences that large retailers have made so popular.
Insight
The consumer insight behind the Restaurant Shops trend
With the ongoing pandemic changing how people shop and engage with brands, and the growing popularity of of ecommerce, consumers now need more to be drawn to in-person shopping experiences. Factors like convenience and enhanced experience, often associated with online shopping, now need to be replicated in brick and mortar spaces in order for consumers to prioritize going.
Evidence
Examples of the Restaurant Shops trend
CategoryArt & Design
Hybridized Shop-and-Dine Spaces
Farrells Overhauls a Mesmerizing 19th Century Building in London
The hospitality industry can leverage hybridized shop-and-dine spaces to create enhanced guest experiences.
CategoryBusiness
Hybrid Retail Cafes
Greggs Opens its Tasty by Greggs Cafe Concept in Primark's Flagship Location
Retailers can partner with restaurants to offer exclusive dining options and create a unique shopping experience for customers.
CategoryLifestyle
Boutique Flagship Restaurants
Breitling Unveiled its Flagship Shop with a Cafe and Restaurant
Hybrid store concepts can create opportunities for luxury fashion brands to invite customers to linger and potentially increase sales.
CategoryBusiness
Playful In-Store Cafes
Primark Collaborated on a Greggs Cafe and a Fashion Capsule Collection
Retail companies can take advantage of in-store dining experiences to drive foot traffic, generate new revenue streams and enhance the overall shopping experience.
CategoryBusiness
Allergy-Friendly Hybrid Grocers
The Rundle General Store Offers Curated Produce and a Cafe Space
Specialized grocery stores that cater to dietary restrictions present a disruptive innovation opportunity in the food retail industry.
Workshop question
How could your brand better prioritize customers' in-store experiences?
Trend themes
Themes within the Restaurant Shops trend
Three behaviours holding the trend together01
Hybrid Retail Spaces
Retail shops are merging with cafes and restaurants to create hybrid spaces that provide a unique experience for customers.
02
Curated Allergy-Friendly Products
Stores that cater to specific dietary requirements have become more popular and provide an opportunity for entrepreneurs to showcase their curated product lines.
03
Fashion and Food Collaborations
Fashion and food collaborations are becoming more common as retailers look for new and unique ways to attract customers in-store.
Industry implications
What the Restaurant Shops trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retailers need to adapt to changing consumer preferences and offer a unique shopping experience to attract customers in-store.
For
Food and Beverage Industry
The food and beverage industry has seen an increase in demand for restaurants and cafes that offer unique and Instagrammable experiences for customers.
For
Fashion Industry
The fashion industry can collaborate with food and beverage companies to create unique in-store and online experiences that attract customers and boost sales.
Trend signals
Trend signals for Restaurant Shops
Trend score 5.1 out of 10, from popularity 70%, activity 71%, freshness 11%.
Popularity70%
Activity71%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
