Category
Lifestyle
Assisted Choices
Trend cluster
Category
Infused
Coffees
Coffee brands infuse unlikely flavors into their beans.
4.4
Trend score
Trend
What is the Infused Coffees trend?
Infused Coffees: Coffee beans are now being infused with unusual flavors in order to compete in a highly saturated market. Products in this space include everything from seasonally flavored coffee beans to coffees infused with popular liqueurs.
Insight
The consumer insight behind the Infused Coffees trend
Consumers who align themselves with "foodie culture" tend to be more experimental in what they're willing to try. These individuals will be drawn to brands that are able to get creative with their products, even in industries that tend to be somewhat traditional.
Trend themes
Themes within the Infused Coffees trend
Three behaviours holding the trend together01
Infused Coffees
Coffee brands are infusing products with unusual flavors to appeal to consumers who align themselves with 'foodie culture.'
02
Functional Ingredients in Coffee
Companies are creating stomach-friendly and functional coffee blends with ingredients like blueberry, cardamom, and marshmallow root.
03
Alcohol-Infused Coffees
Brands are collaborating to create unique coffee blends infused with herbal liqueurs and whiskey for a new experience of a familiar product.
Industry implications
What the Infused Coffees trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The infusion of unusual flavors and functional ingredients in products provides many opportunities for growth in the food and beverage industry.
For
Hospitality Industry
Hotels and restaurants can incorporate these unique coffee blends into their beverage menus to cater to consumers who are looking for new and exciting experiences.
For
Retail Industry
Retailers can offer these unique coffee blends as part of product lines for consumers who enjoy experimental products and align themselves with 'foodie culture.'
Workshop question
How could your brand use novelty to pique consumers' interest?
Trend signals
Trend signals for Infused Coffees
Trend score 4.4 out of 10, from popularity 64%, activity 52%, freshness 16%.
Popularity64%
Activity52%
Freshness16%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Infused Coffees trend
8 featured examples from Apr 26, 2021 to May 11, 2023CategoryLifestyle
Olive Oil-Infused Coffees
The Starbucks Oleato Line Shares a Taste of Cold-Pressed EVOO
Companies in the coffee industry can look to experiment with new and unique flavors for their customers.
CategoryLifestyle
Herbal Liqueur-Infused Coffees
Jägermeister and Dark Matter Collaborated on Coffee and Chocolate
Opportunity for liquor brands to expand their product offerings and appeal to a wider range of consumers by incorporating their flavors into food and drink products beyond beverag…
CategoryLifestyle
THC-Infused Coffees
GramCo's Wake & Bake Coffee Combines Two Morning Routines
Opportunity for food and beverages industries to incorporate cannabis-infused products to cater to the growing demand for these products.
CategoryLifestyle
Strong Seasonal Coffees
Death Wish Coffee's Gingerdead is Festive and Boldly Caffeinated
Coffee shops and roasters can capitalize on the demand for unique and seasonal blends, as well as high-caffeine products.
CategoryLifestyle
Stomach-Friendly Superfood Coffees
Laird Superfood Soothe Coffee Contains Functional Ingredients
Innovative coffee brands can capitalize on growing demand for functional coffee blends that cater to specific health needs.
CategoryLifestyle
Mayo-Infused Coffees
Mayonnaise-Infused Coffee is an Unconventional Fat-Rich Coffee Add-In
The trend of adding fat-rich ingredients to coffee opens up opportunities for innovation in the coffee-additives industry.
CategoryMarketing
Floral Lavender-Infused Coffees
Farmers Coffee Co. Lavender Coffee Comes in Two Varieties
Coffee companies can explore creating unique flavored coffee blends to cater to different taste preferences and stand out from the competition.
CategoryLifestyle
Whiskey-Infused Coffee Stouts
This Irish Coffee Stout Was Aged in Whiskey-Laced Oak Chips
Incorporating different drinks to keep consumers intrigued in product innovation.
