Mayo-infused coffee is making the rounds on social media, inspiring adventurous drinkers to try a different way of consuming their morning cup of coffee.
Although mayo-infused coffee may seem strange, many consumers have already adopted the practice of adding fat-rich ingredients like butter, eggs or olive oil to their coffee. By incorporating these ingredients, coffee lovers are seeking to add a rich and creamy dimension to their coffee, along with a source of fat and as a result, energy. Alternatively, creamy add-ins are often chosen for their ability to alter the taste of coffee itself.
In essence, adding mayonnaise to coffee is not too much different than adding cream or half-and-half, and as such, this practice is now being called "bulletproof coffee 2.0."
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What's Driving This Trend
- Fat-infused Coffees
- The trend of incorporating fat-rich ingredients like mayo, butter, eggs or olive oil in coffee to add creaminess and energy provides opportunities for innovation in coffee-additives industry.
- Unconventional Coffee Add-ins
- The trend of trying out unusual coffee additives like mayonnaise creates opportunities for exploration and invention in the coffee industry.
- Bulletproof Coffee Upgrades
- Mayo-infused coffee being called “bulletproof coffee 2.0” gives room for innovation in the bulletproof coffee industry.
Who This Affects Most
- Coffee-additives
- The trend of adding fat-rich ingredients to coffee opens up opportunities for innovation in the coffee-additives industry.
- Food and Beverage
- The trend of experimenting with unconventional coffee add-ins like mayonnaise calls for innovation opportunities in the food and beverage industry.
- Coffee
- The trend of upgrading bulletproof coffee with mayo provides innovation opportunities in the bulletproof coffee market.
