Death Wish Coffee's Gingerdead is Festive and Boldly Caffeinated
Laura McQuarrie — November 5, 2021 — Lifestyle
References: deathwishcoffee & foodbusinessnews.net
Death Wish Coffee is known for creating robust coffee with bold and intense flavor and plenty of caffeine and its newest product is a holiday treat by the name of Gingerdead. This new product from the creators of the World's Strongest Coffee is infused with warm notes of ginger, brown spices and cinnamon. Made with quality beans, Death Wish Coffee naturally brews double the strength of the average cup of coffee.
Gingerdead can be found in single-serve cups and bags and it puts a seasonally themed spin on a beloved product that shares the brand's dark sense of humor. Complete with playful packaging that depicts monsterous gingerbread cookies, the coffee blend appeals to consumers who seek out gifts for themselves and others that go against the usual seasonal traditions.
Gingerdead can be found in single-serve cups and bags and it puts a seasonally themed spin on a beloved product that shares the brand's dark sense of humor. Complete with playful packaging that depicts monsterous gingerbread cookies, the coffee blend appeals to consumers who seek out gifts for themselves and others that go against the usual seasonal traditions.
Trend Themes
1. Seasonal Coffee Blends - There is room for other coffee roasters to create their own limited-time seasonal blends that appeal to the holiday spirit.
2. Innovative Packaging - Coffee companies can experiment with playful and creative packaging to differentiate their products from competitors and capture consumer attention.
3. High-caffeine Products - Death Wish Coffee's popularity shows there is a growing demand for coffee products with even higher caffeine content, which presents an opportunity for other companies to offer similar products.
Industry Implications
1. Coffee - Coffee shops and roasters can capitalize on the demand for unique and seasonal blends, as well as high-caffeine products.
2. Packaging - Packaging companies have an opportunity to create unique and creative designs for seasonal and high-caffeine coffee products.
3. Gifts and Novelties - Companies specializing in unique and quirky gifts and novelties can offer seasonal coffee blends as a fun and playful holiday gift option.
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