Children's DIY toys are mimicking the social media trends they view
Trend - Toy brands are now taking inspiration from social platforms by offering DIY sets that imitate popular online trends. These sensory-based DIY kits help children engage with toys in a way that connects with their virtual interests.
Insight - Consumers across generations have been impacted by social media platforms in some way, but today's young Gen Z are the true digital natives. For young consumers, the virtual world is something that's inherently part of their lives and lifestyles--so real-life trends that mimick those they see online will always hold influence.
Insight - Consumers across generations have been impacted by social media platforms in some way, but today's young Gen Z are the true digital natives. For young consumers, the virtual world is something that's inherently part of their lives and lifestyles--so real-life trends that mimick those they see online will always hold influence.
Workshop Question - How is your brand taking inspiration social media trends?
Trend Themes
1. DIY Kits for Kids - Brands are offering DIY kits for kids, inspired by popular online trends, to engage them in hands-on play and creativity.
2. Virtual-inspired Toys - Toy brands are creating sensory-based DIY kits for children that mimic popular virtual trends to connect with young consumers' lifestyles.
3. Customizable DIY Kits - DIY kits that allow for customization and imaginative play are becoming increasingly popular among parents seeking engaging activities for their children.
Industry Implications
1. Toy Industry - The toy industry has an opportunity to create DIY kits for children that are inspired by virtual trends and foster creativity through hands-on play.
2. Food Industry - The food industry can offer DIY kits, such as sundae and gelatin dessert kits, that allow for customization and imaginative play at home.
3. Cosmetics Industry - The cosmetics industry has an opportunity to offer DIY kits, such as bath bomb and modeling dough kits, that use all-natural ingredients and allow for customization and imaginative play.
8 Featured, 72 Examples:
164,150 Total Clicks
Date Range:
Feb 21 — Mar 23
Trending:
Warm
Consumer Insight Topics:
