Lush Cosmetics' Do-It-Yourself Bath Bombs Entertain Kids During Lockdown
Laura McQuarrie — September 10, 2021 — Life-Stages
References: lush & cosmeticsbusiness
Lush Cosmetics is known for its uniquely shaped, aromatic and package-free bath bombs and now kids can experience the magic of making their own with the brand's DIY bath bomb kits. "Inspired by months of being locked in with my family and finding ways to entertain the whole family, these create kits bring the handmade cosmetic experience into your home," says Lush Product Inventor Jack Constantine.
The kits provide all the essentials needed to create fizzing characters in bright colors and soothing scents. In one kit, kids can create a berry-scented bear or a fairy fragranced with lime oil, and enhance their creation with crackling popping candies. There's also a kit with a robot and a dinosaur, and uplifting citrus scents.
The kits provide all the essentials needed to create fizzing characters in bright colors and soothing scents. In one kit, kids can create a berry-scented bear or a fairy fragranced with lime oil, and enhance their creation with crackling popping candies. There's also a kit with a robot and a dinosaur, and uplifting citrus scents.
Trend Themes
1. DIY Beauty - The trend of DIY beauty products has been on the rise lately and brands can capitalize on this by providing customizable kits that allow customers to create their own products from the comfort of their own homes.
2. At-home Activities - With lockdowns and social distancing measures in place, there is a rising trend of families looking for fun and creative activities they can do at home, providing opportunities for brands to create DIY kits for various activities.
3. Child-friendly Products - As more parents look for ways to engage and entertain their children at home, there is a growing market for child-friendly products such as the Lush bath bomb kits that allow kids to create their own unique bath-time experience.
Industry Implications
1. Beauty and Personal Care - Brands in the beauty and personal care industry can create customized products and DIY kits to meet the growing demand for at-home and customizable beauty products.
2. Family Entertainment - Companies that specialize in family entertainment and activities can create DIY kits and products to keep families engaged and entertained at home during lockdowns and social distancing measures.
3. Toy and Games - Companies in the toy and games industry can expand their product line to include DIY kits that allow kids to create and customize their own toys and games, providing a fun and interactive experience for children.
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