Category
Tech
Delegated Interfaces
Trend cluster
Category
Metaverse
Beverage
The beverage industry is entering the metaverse with digitized products.
4.7
Trend score
Trend
What is the Metaverse Beverage trend?
Metaverse Beverage: The alcoholic beverage industry is turning to the metaverse to create digital branded assets. Companies are creating collectible NFTs alongside their physical products to build a presence in the virtual space and develop an intersection between the tangible and the digital worlds.
Insight
The consumer insight behind the Metaverse Beverage trend
The metaverse space is quickly gaining the attention of the masses. While consumers are excited by the cutting-edge technology, the unfamiliar space can feel overwhelming. As a result, digital products that have connections to the tangible world through product branding create a sense of familiarity to help consumers navigate new technology.
Trend themes
Themes within the Metaverse Beverage trend
Three behaviours holding the trend together01
Metaverse Beverage
The alcoholic beverage industry creates collectible NFTs alongside their physical products to build a presence in the virtual space.
02
Phygital Alcohol Releases
Luxury alcohol brands are enriching experience for their customers with NFTs as well as digital or tangible assets.
03
Asset-Backed NFT Alcohol
High-end alcohol brands are selling NFTs of exclusive bottles that buyers can redeem for the tangible product, blurring the physical and digital world boundary.
Industry implications
What the Metaverse Beverage trend means for industry
Where the trend changes the playbookFor
Alcohol
NFTs are helping establish unique brand identities in the digital and physical world for luxury alcohol brands.
For
Hospitality
NFTs are transforming the way consumers engage with their favorite bars and restaurants.
For
Art
NFTs are creating new opportunities for artists to collaborate with alcohol and hospitality brands.
Workshop question
How can your brand increase its online presence?
Trend signals
Trend signals for Metaverse Beverage
Trend score 4.7 out of 10, from popularity 78%, activity 51%, freshness 11%.
Popularity78%
Activity51%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Metaverse Beverage trend
5 featured examples from Jul 30, 2021 to Feb 5, 2022CategoryLifestyle
Collectible NFT Cocktails
Eve Bar's Digital Assets Take After the Bar's Signature Serves
Hotels, restaurants, and bars could leverage the growing popularity of NFTs to enhance brand awareness, customer loyalty, and ultimately revenue.
CategoryTech
Asset-Backed Whiskey NFTs
Rlon Wang & Glenfiddich Created an NFT Whiskey Bottle for Lunar New Year
The liquor industry can capitalize on this trend by exploring different ways to digitize their products and introducing NFTs into their marketing strategies.
CategoryMarketing
Extra-Crisp Zero-Carb Beers
Bud Light Next Contains No Carbs and Will Launch with Its Own NFTs
The trend towards healthier and low-carb drinks creates an opportunity for alcoholic beverage companies to introduce new low-carb or carb-free beers to cater to customers who are…
CategoryLifestyle
Phygital Tequila Releases
The New Patrón' Chairman’s Reserve Comes with the Brand's First-Ever NFT
Patrón's release of a limited-edition tequila that combines physical and digital elements creates opportunities for other alcohol and spirits brands to offer unique, exclusive pro…
CategoryLifestyle
Asset-Backed NFT Wines
Wine Spies' Enigma Label Released One-of-One Bottles via Auction
Wineries can adopt innovative solutions like asset-backed NFTs and cryptographically verified labels to differentiate themselves in a competitive market and provide unique experie…
