Gesture-controlled interfaces use hand-tracking technology to reduce health risks
Trend - Retail and entertainment industries are opting for gesture-controlled kiosk interfaces to enhance the user experience without contact-related health and safety risks. Hand-tracking technology registers the user's movement to allow touchless screen navigations.
Insight - Amidst the ongoing pandemic, consumers are wary of high-touch zones due to the health risks they pose. While in-person restrictions are lifting in public spaces, consumers are looking for new ways to interact with retail and entertainment products that mimic the safety of a virtual setting. By digitizing brick-and-mortar spaces with touchless technology, consumers are more likely to feel safe throughout their shopping experiences.
Insight - Amidst the ongoing pandemic, consumers are wary of high-touch zones due to the health risks they pose. While in-person restrictions are lifting in public spaces, consumers are looking for new ways to interact with retail and entertainment products that mimic the safety of a virtual setting. By digitizing brick-and-mortar spaces with touchless technology, consumers are more likely to feel safe throughout their shopping experiences.
Workshop Question - How will your brand continue to adapt to consumers' pandemic-induced lifestyle changes?
Trend Themes
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Touchless Interfaces — The pandemic has led to the rise of touchless interfaces, which can be used in various industries to promote safety and efficacy
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Gesture-based Control Technology — Gesture-based control technology is a trend that has been used in different industries as an alternative to traditional touchscreens, offering a more hygienic option for users.
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Wearable Gesture Controllers — Wearable gesture controllers represent an area of disruptive innovation that can be applied to diverse industries, as users demand more personalized and intuitive ways to interact with devices.
Industry Implications
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Retail Industry — The retail industry can benefit from touchless interfaces to create safer environments for shopping, and leverage gesture-based control technology to enhance the customer experience.
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Fast Food Industry — Fast food brands can use gesture-based menus to reduce contact points and enable a more hygienic ordering experience amid the pandemic.
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Education Industry — The education industry can leverage gesture-based control technology to support coding and engineering education and turn toys into educational tools.
7 Featured, 63 Examples:
165,548 Total Clicks
Date Range:
Sep 20 — Feb 23
Trending:
Warm
Consumer Insight Topics:
