While touchscreens have become the norm at many airports, retail centers, and fast food chains over the years, COVID-19 has greatly impacted how consumers view them—prompting Ultraleap to develop a more hygienic alternative that responds to gestures rather than touch.
As Ultraleap explains, when consumers are more wary of using touchscreens due to the amount of bacteria they may carry, they're far less likely to interact with them—resulting in lost connections for the many businesses that have come to rely on them. With Ultraleap's gesture-controlled interfaces, consumers don't have to worry about touching a surface that hundreds of others have interacted with before them, making for a more positive experience that in turn, improves their perception of the brand that implements them. Ultraleap uses precise hand-tracking technology to control its interfaces, allowing consumers to navigate its devices without ever having to make physical contact with it.
Image Credit: Ultraleap
What's Driving This Trend
- Gesture-controlled Interfaces
- Disruptive innovation opportunity: Develop touchless interfaces for industries that rely on touchscreens, such as airports, retail centers, and fast food chains, to ensure hygiene and improve customer experience.
- Hygienic Alternatives
- Disruptive innovation opportunity: Create hygienic alternatives to touchscreens that use gesture control technology, providing a safer and more convenient user experience, particularly in high-traffic areas.
- Hand-tracking Technology
- Disruptive innovation opportunity: Leverage precise hand-tracking technology to enable touchless navigation of devices, minimizing the risk of bacterial transmission and enhancing user satisfaction.
Who This Affects Most
- Airports
- Disruptive innovation opportunity: Implement gesture-controlled interfaces in airports to offer touchless interactions with screens and devices, ensuring safety and increasing customer satisfaction.
- Retail Centers
- Disruptive innovation opportunity: Introduce hygienic alternatives to touchscreens in retail centers, allowing customers to interact with devices without physical contact, boosting customer confidence and reducing the spread of germs.
- Fast Food Chains
- Disruptive innovation opportunity: Adopt gesture-controlled interfaces in fast food chains to provide a touchless ordering and payment experience, addressing hygiene concerns and improving operational efficiency.
