Category
Lifestyle
Territory Bottlings
Trend cluster
Category
Rave
Resurgence
As pandemic restrictions continue to loosen, rave culture is surging.
5.8
Trend score
What's Happening
What is the Rave Resurgence trend?
Rave Resurgence: Rave culture is becoming more popular in everything from fashion and accessories, to nightclub experiences that take place virtually. This resurgence blends nostalgic themes with contemporary lifestyles.
Insight
The consumer insight behind the Rave Resurgence trend
The distancing measures put in place around the world over the last two years have put a damper on various forms of nightlife. Now that these measures have loosened, Millennial and older Gen Z have felt the need to "make up for lost time," and take part in various experiences that they've missed out on. Everything from playful experimentation with fashion to taking part in the changing nightlife industry are ways for consumers to break out of social lulls.
Evidence
Examples of the Rave Resurgence trend
CategoryPop Culture
Retro Rave-Inspired Activewear
Dua Lipa and PUMA Debut Another Colorful 'Flutur' Collection
The sportswear industry has opportunities to incorporate bold colors and holographic detailing into their designs while repurposing retro clothing styles according to vintage rave…
CategoryMarketing
Immersive VR Nightclubs
Desperados and Elrow Recreated a German Club as a Virtual Experience
Alcohol brands can leverage immersive virtual experiences to promote their products and reach consumers in a new and innovative way.
CategoryFashion
Mythological Jewelry Lines
Sita Abellan‘s Lilith Jewelry Just Added the DYSTOPIA 1993 Collection
Opportunity for fashion brands to incorporate mythological or other unique elements in their jewelry lines for a unique selling proposition.
CategoryFashion
Retro Rave-Inspired Streetwear
Midnight Rave's New Collection Features Pieces by Dying in Kyoto
Fashion industry can incorporate diverse and retro-futuristic designs to offer customers unique and artistic apparel pieces.
CategoryTech
Hybrid Metaverse Festivals
Absolut.Land Extends the Festival Experience to the Metaverse
The beverage industry stands to benefit from metaverse experiences by creating virtual product activations and interactive promotions that engage customers from around the world.
CategoryLifestyle
90s Rave-Themed Spring Streetwear
The Aries Spring/Summer 2021 Capsule Honors Juxtaposing Themes
Fashion brands can incorporate trends from past subcultures and sustainable materials to create unique and environmentally conscious designs.
CategoryFashion
LA Rave-Themed Streetwear
Midnight Rave Unveils Its Fall/Winter 2021 Collection
Disruptive innovation opportunity: Shake up the industry by offering unique designs that draw inspiration from different subcultures and eras.
CategoryTech
Immersive Digital Raves
The Antibody Club is a Virtual Rave That Offers "Digital Drug" Experiences
The entertainment industry can use virtual environments to reach broader audiences and offer new types of immersive experiences at a reduced cost.
CategoryFashion
Resin-Made Jewelry Collections
Jewelry Brand Mounser Launches its Collection of Ring Pops Rings
The jewelry industry has the opportunity to capitalize on resin-made jewelry designs that offer unique aesthetics while also being an eco-friendly alternative.
CategoryLifestyle
Dance-Inspired Artistic Streetwear
Palace Launches a New Collection with Rave Artist Pez
Fashion brands can take advantage of the demand for club-inspired streetwear and tap into the nostalgia of consumers who want to incorporate retro aesthetics into their wardrobe.
CategoryFashion
90s Rave-Inspired Casual Shoes
CLUBGEAR Taps Vans on a New Pack of Classic Footwear Models
Fashion brands can explore the 90s rave-inspired footwear trend and create innovative designs to cater to the nostalgia-driven consumer market.
Workshop question
Which post-pandemic trends are most relevant to your brand and customers?
Trend themes
Themes within the Rave Resurgence trend
Three behaviours holding the trend together01
Rave Culture Resurgence
The post-pandemic era has influenced the resurgence of 90s rave culture in fashion, VR, and the nightclub industry, presenting opportunities for innovative collaborations, immersive experiences, and nostalgia-driven designs.
02
Retro Rave-Inspired Fashion
Retro rave-inspired fashion is a growing trend, with fashion designers and streetwear labels offering collections inspired by rave and club culture from the late 80s and 90s, presenting opportunities for playful experimentation with fashion and the development of edgy, colorful designs.
03
Mythological Jewelry Lines
Jewelry brands inspired by mythological themes, like Sita Abellan's Lilith Jewelry collection featuring rave and techno motifs, are gaining popularity among consumers who are looking for statement pieces, offering opportunities for unique and eclectic designs that capture people's imagination.
Industry implications
What the Rave Resurgence trend means for industry
Where the trend changes the playbookFor
Fashion and Apparel
The fashion and apparel industry can leverage the resurgence of rave culture and retro rave-inspired fashion by offering collections that capture nostalgia, experimentation, and social rebellion.
For
Nightclub and Entertainment
The nightclub and entertainment industry can innovate by leveraging immersive VR experiences, like Desperados and Elrow's VR club, that allow people to break the barrier of distance and enjoy events as never before.
For
Jewelry and Accessories
The jewelry and accessories industry can capitalize on the popularity of mythological and symbolic themes that appeal to people's emotions and values, offering jewelry that connects with people's identity and passions.
Trend signals
Trend signals for Rave Resurgence
Trend score 5.8 out of 10, from popularity 77%, activity 86%, freshness 12%.
Popularity77%
Activity86%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
