American streetwear label Midnight Studios has partnered with anime artist Dying in Kyoto to launch Midnight Rave's newest apparel collection. The online-only Fall/Winter 2021 collection leverages Midnight Studios' signature punk-inspired streetwear aesthetic to boast a range of exciting, retro-raver looks.
In terms of garments offered, the collection is quite diverse and wide-ranging. From fitted caps with type reading 'XSTASY' to oversized black pull-over hoodies and baggy shorts, the capsule crosses several categories while playing with different cuts and silhouettes.
Some standout items include an oversized yellow tee that dons a Marlboro cigarette-like graphic reading "Don't Smoke, Rave!" Elsewhere a baggy, cotton hoodie is adorned with a special character designed by Dying in Kyoto. In addition to clothes, the collection presents a variety of accessories such as watches, socks, sunglasses. and more.
Image Credit: Midnight Rave
Why This Trend Is Growing
- Retro Rave-inspired Streetwear
- Fashion and apparel industries can explore more opportunities in producing artistic and retro-futuristic clothing designs.
- Anime-inspired Fashion Collaboration
- Entertainment and clothing industries can expand their audience by collaborating with anime artists and incorporating anime themes and characters into their designs.
- Online-only Apparel Launch
- Retail and e-commerce industries can explore more opportunities in online-only clothing launches and create a unique customer experience through online shopping.
Industries Being Reshaped
- Fashion
- Fashion industry can incorporate diverse and retro-futuristic designs to offer customers unique and artistic apparel pieces.
- Entertainment
- Entertainment industry can expand their merchandise and product line by incorporating anime themes and characters into their merchandise designs.
- Retail and E-commerce
- Retail and e-commerce industries can explore more opportunities in online-only clothing launches and create a unique customer experience through online shopping.
