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LA Rave-Themed Streetwear

Midnight Rave Unveils Its Fall/Winter 2021 Collection

— December 20, 2021 — Fashion
Shane Gonazles' Midnight Rave has unveiled its Fall/Winter 2021 collection, the indie label's second-ever drop, which arrives following the online release of the brand's 90s-era rave-inspired capsule back in October.

This time around, the collection draws inspiration from a specific LA-based rave that took place on December 10. The capsule includes a range of garments such as hoodies, t-shirts, sweatpants, shorts, and accessories, all of which boast an eye-catching punk rock aesthetic. Items don phrases such as "god is DJ' and "listen see destroy," and are delivered in various color schemes.

Most pieces utilize a neutral white, black, or grey base and present vibrant pops of color inlcuding electric blue, teal, cobalt blue, and red. In addition, Gonzales worked closely with the Japanese artist Dying in Kyoto to create the anime character graphics, which are seen throughout the collection.

Image Credit: Midnight Rave
Trend Themes
1. La-inspired Streetwear - Disruptive innovation opportunity: Create a line of streetwear that draws inspiration from iconic cities around the world.
2. Anime-inspired Graphics - Disruptive innovation opportunity: Incorporate unique, Japanese-inspired graphics and artwork into fashion designs.
3. Retro-inspired Fashion - Disruptive innovation opportunity: Revive fashion trends from past eras and incorporate them into modern designs.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity: Shake up the industry by offering unique designs that draw inspiration from different subcultures and eras.
2. Streetwear Industry - Disruptive innovation opportunity: Expand the streetwear market by creating new designs that appeal to different subcultures and regions.
3. Anime Industry - Disruptive innovation opportunity: Explore collaborations between fashion designers and animators to create unique, anime-inspired designs.
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