Category
Lifestyle
Assisted Choices
Trend cluster
Category
Seafood
Chips
Fish-based or flavored chips are becoming more popular.
3.6
Trend score
Trend
What is the Seafood Chips trend?
Seafood Chips: Fish-based or flavored chips are becoming an more commonly seen snack in the food industry. These snacks are considered to be more nutritious alternatives to traditional chips, while also piquing interest via novelty.
Insight
The consumer insight behind the Seafood Chips trend
The market for alternative ingredients continues to grow as these ingredients become more sophisticated, and consumers become more experimental with what they consume. Now, more people will opt for alternative versions of traditional foods because they perceive these alternatives as being more nutritious, without having to sacrifice on flavor.
Trend themes
Themes within the Seafood Chips trend
Three behaviours holding the trend together01
Alternative snack ingredients
As consumers become more experimental with what they consume, the market for alternative snack ingredients continues to grow, creating opportunities for the food industry to provide more nutritious alternatives to traditional snacks.
02
Localized snack flavors
Brands like Walkers are launching localized snack flavors to celebrate local restaurants and highlight their most recognizable dishes, allowing retailers to offer shoppers something new and drive sales.
03
Value-added seafood snacks
Brands like Goodfish are innovating the seafood snack category by creating value-added snacks from fish parts that are often discarded, while also appealing to consumers following a low-carb or keto lifestyle.
Industry implications
What the Seafood Chips trend means for industry
Where the trend changes the playbookFor
Food industry
The food industry can leverage alternative snack ingredients to provide more nutritious options to consumers without sacrificing flavor, while also creating localized snack flavors to drive sales and innovate the snack category.
For
Seafood industry
The seafood industry can explore value-added snack opportunities using fish parts that are often discarded, creating new revenue streams while reducing waste and promoting sustainability.
For
Sports industry
The sports industry can partner with snack brands to create limited edition flavors and branding to get fans excited for the upcoming season, while also promoting snacks as a go-to choice for game day viewing.
Workshop question
Which "alternative" ingredients or materials would be beneficial to your customers?
Trend signals
Trend signals for Seafood Chips
Trend score 3.6 out of 10, from popularity 56%, activity 41%, freshness 11%.
Popularity56%
Activity41%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Seafood Chips trend
5 featured examples from Mar 14, 2021 to Mar 21, 2022CategoryLifestyle
Flash-Dried Fish Chips
Viking Icelandic Reinvented Fish and Chips as a Snack in a Bag
The snack foods industry has opportunities to introduce more sustainable and portable snack offerings, such as hybrid fish and chip snacks.
CategoryLifestyle
Imitation Crabstick Chips
Royale International Food is Redefining Classic Crabsticks into Snacks
Snack manufacturers can explore incorporating seafood ingredients and offering healthier, high-protein alternatives to traditional snack products.
CategoryMarketing
Restaurant-Inspired Snack Chips
The Walkers Local Taste Icons Crisps Come in Four Flavors
Snack food brands can innovate by partnering with local restaurants to create unique and flavor-forward products that tap into regional food cultures and local tastes.
CategoryEco
Wasabi Salmon Skin Chips
Goodfish Expands Its Portfolio with the Introduction of Wasabi Ginger
The food and beverage industry can create new seafood snack products to cater to the growing market for healthy and tasty snacks with sustainable sourcing.
CategoryMarketing
Sports Season Snack Chips
Fish ‘N’ Chips Salt & Vinegar Has Been Rebranded as 'Spork & Vinegar'
Opportunity for snack food companies to create limited edition products that align with specific events or occasions, and to use social media marketing to promote them.
