Fish-based or flavored chips are becoming more popular
Trend - Fish-based or flavored chips are becoming an more commonly seen snack in the food industry. These snacks are considered to be more nutritious alternatives to traditional chips, while also piquing interest via novelty.
Insight - The market for alternative ingredients continues to grow as these ingredients become more sophisticated, and consumers become more experimental with what they consume. Now, more people will opt for alternative versions of traditional foods because they perceive these alternatives as being more nutritious, without having to sacrifice on flavor.
Insight - The market for alternative ingredients continues to grow as these ingredients become more sophisticated, and consumers become more experimental with what they consume. Now, more people will opt for alternative versions of traditional foods because they perceive these alternatives as being more nutritious, without having to sacrifice on flavor.
Workshop Question - Which "alternative" ingredients or materials would be beneficial to your customers?
Trend Themes
1. Alternative Snack Ingredients - As consumers become more experimental with what they consume, the market for alternative snack ingredients continues to grow, creating opportunities for the food industry to provide more nutritious alternatives to traditional snacks.
2. Localized Snack Flavors - Brands like Walkers are launching localized snack flavors to celebrate local restaurants and highlight their most recognizable dishes, allowing retailers to offer shoppers something new and drive sales.
3. Value-added Seafood Snacks - Brands like Goodfish are innovating the seafood snack category by creating value-added snacks from fish parts that are often discarded, while also appealing to consumers following a low-carb or keto lifestyle.
Industry Implications
1. Food Industry - The food industry can leverage alternative snack ingredients to provide more nutritious options to consumers without sacrificing flavor, while also creating localized snack flavors to drive sales and innovate the snack category.
2. Seafood Industry - The seafood industry can explore value-added snack opportunities using fish parts that are often discarded, creating new revenue streams while reducing waste and promoting sustainability.
3. Sports Industry - The sports industry can partner with snack brands to create limited edition flavors and branding to get fans excited for the upcoming season, while also promoting snacks as a go-to choice for game day viewing.
