The Walkers Power of Sausage Roll crisps are a new limited-edition offering from the snack brand in the UK that was created in partnership with food bank Trussel Trust and YouTuber LadBaby. The chips feature the flavor of the namesake snack and are available now in both £1 multipacks of five, which will see 5p from every pack sold going to the Trussel Trust. The product will be supported by a marketing campaign throughout November and December that will consist of both in-store and digital content.
Senior Marketing Director for Walkers Snacks at PepsiCo Fernando Kahane spoke on the new Walkers Power of Sausage Roll crisps saying, "We all know Christmas will look and feel quite different across the nation this year, but at PepsiCo we want to make a difference and give everyone a special moment over the festive period. When Covid-19 hit earlier this year, we were really proud to pledge £1m in support to the Trussell Trust. We are delighted to continue our fundraising efforts, by partnering with LadBaby and unleashing the ‘Power of Sausage Roll’ flavor crisps to do good with a 5p donation to Trussell Trust per pack.