The Ruffles Flamin' Hot BBQ chips have been unveiled by the brand to offer consumers a first-time flavor experience that combines the Flamin' Hot flavor with BBQ seasoning. The snack has been created in partnership with NBA professional basketball player Jayson Tatum who appears right on the bag and draws inspiration from St. Louis where the athlete grew up. The snack features a spicy, smoky and sweet flavor profile to make them perfect for the increasing number of consumers seeking out food products with a more complex taste.
The Ruffles Flamin' Hot BBQ chips are being launched now at retailers nationwide in eight-ounce and 2.5-ounce size options at a price point of $4.29 and $1.99, respectively.
Image Credit: Ruffles