The Ruffles Flamin' Hot BBQ chips have been unveiled by the brand to offer consumers a first-time flavor experience that combines the Flamin' Hot flavor with BBQ seasoning. The snack has been created in partnership with NBA professional basketball player Jayson Tatum who appears right on the bag and draws inspiration from St. Louis where the athlete grew up. The snack features a spicy, smoky and sweet flavor profile to make them perfect for the increasing number of consumers seeking out food products with a more complex taste.
The Ruffles Flamin' Hot BBQ chips are being launched now at retailers nationwide in eight-ounce and 2.5-ounce size options at a price point of $4.29 and $1.99, respectively.
Image Credit: Ruffles
What's Driving This Trend
- Spicy BBQ Snacks
- Opportunity for snack companies to develop new spicy BBQ flavors for the market
- Athlete-branded Snacks
- Opportunity for businesses to partner with athletes to develop unique snack products
- Complex Flavor Profiles
- Opportunity for food companies to tap into the market for more complex taste experiences
Who This Affects Most
- Snack Industry
- Snack companies can expand their market by innovating new flavors of spicy BBQ snacks
- Athletic Industry
- Businesses can partner with athletes to attract their followers to unique food products
- Food Industry
- Businesses can tap into the trend of complex flavor profiles to make unique food products
