The Fairfields Farm Roast Rib of Beef Crisps are Plant-Based
Michael Hemsworth — December 25, 2020 — Marketing
References: fairfieldsfarmcrisps & conveniencestore
The Fairfields Farm Roast Rib of Beef crisps are a vegan-friendly roast dinner-inspired snack option for consumers who are looking to enjoy a high-quality flavor in an alternative manner. The crisps are made using hand-selected potatoes that are grown on the Fairfields Farm and are flavored with high-quality ingredients to make them a truly delicious option to pick up. The snack is priced at 80p per 40 gram bag and can be ordered online from the brand or purchased from the EofE Co-op.
Co-Founder Laura Strathern spoke on the new Fairfields Farm Roast Rib of Beef crisps saying, "We’ve had so many requests to launch a roast beef flavor, however our vegan customers are very important to us, so we wanted to ensure that whatever we created would appeal to both meat eaters and those following a plant-based diet. The new Rib of Beef crisps are full-flavored and delicious and we expect them to be very popular.”
Co-Founder Laura Strathern spoke on the new Fairfields Farm Roast Rib of Beef crisps saying, "We’ve had so many requests to launch a roast beef flavor, however our vegan customers are very important to us, so we wanted to ensure that whatever we created would appeal to both meat eaters and those following a plant-based diet. The new Rib of Beef crisps are full-flavored and delicious and we expect them to be very popular.”
Trend Themes
1. Plant-based Snacks - Creating plant-based snack options with the high-quality flavor of meat-based snacks.
2. Alternative Flavoring - Using high-quality ingredients to create unique and flavorful snack options.
3. Balancing Consumer Needs - Creating products that cater to the needs of both meat eaters and vegan consumers.
Industry Implications
1. Food and Beverage - Opportunities to create unique and innovative plant-based snack products in the food and beverage industry.
2. Agriculture - Opportunities for farmers to grow and produce high-quality ingredients for alternative flavoring in snacks.
3. Retail - Targeting retail industries to provide unique and flavorful snack options that cater to a diverse consumer base.
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