The new McCoy’s Fire Pit chips are an upcoming offering that will launch in January 2021 for consumers who are seeking out a boldly flavored way to indulge their craving for crunchy, high-quality snacks. The chips come in three flavor options including Flame Roasted Peri Peri, Flame Scorched BBQ Ribs and Flame Smoked Chorizo, which are all inspired by wood-fired cooking recipes. The products aim to tap into the increasing demand for spicy, meaty and smoky snack flavors that call to mind chargrilled recipes.
Marketing Director KP Snacks Kevin McNair spoke on the new McCoy’s Fire Pit chips saying, "McCoys is one of our most successful brands and a leader in the CSN category, across both singles and multipacks. Flavor is the most important factor in CSN and we are extremely excited to bring something differentiated to the market that capitalizes on this trend whilst bringing fun and innovation to the category."