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Intensely Spicy Snack Chips

Walkers Flamin’ Hot Crisps Follow on the Popularity of Spicy Flavors

— January 19, 2021 — Marketing
The Walkers Flamin’ Hot crisps are the latest flavor being added to the brands core potato chip range in the UK to offer consumers a way to indulge their craving for piquant food varieties. The chips are hot on the launch of the Wotsits Flamin' Hot that were made available in 2020 and will come in a variety of serving sizes to choose from ranging from individual servings to multipacks. Spicy flavor varieties are reported by brand owner PepsiCo to be the fastest-growing flavor in the UK with a 13% increase.

Marketing Director at PepsiCo Fernando Kahan spoke on the new Walkers Flamin’ Hot crisps saying, "Walkers Flamin’ Hot features a distinctive, no artificial colors, red crisp and a warming spicy kick – just enough though. Our ambition is for the new flavor – matched with the eye-catching red crisps – to appeal to the masses and grab the attention of younger shoppers. We know our Flamin’ Hot recipe is one of the nation’s favorite, so this latest launch presents a real category growth opportunity.”
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