Category
Fashion
Scaled Restraint
Trend cluster
Category
Squalane
Hygiene
Squalane is now being used as a key ingredient in hygiene products.
5.0
Trend score
Trend
What is the Squalane Hygiene trend?
Squalane Hygiene: Squalane is becoming an increasingly popular skincare ingredient that's known for its moisturizing properties, and brands are now releasing hygiene products that highlight squalane as a key ingredient. Products in this space include everything from deodorants to body washes.
Insight
The consumer insight behind the Squalane Hygiene trend
As consumers become more knowledgable about skincare, they're increasingly conscious of the ingredients they put on their skin. Everything from natural ingredients to eco-consciousness are now considerations when people are purchasing skincare, and brands now need to highlight ingredients instead of promises in order for consumers to make their own decisions as to which products will work for them.
Trend themes
Themes within the Squalane Hygiene trend
Three behaviours holding the trend together01
Clean Beauty
Consumers are increasingly seeking natural, eco-conscious, and ethical beauty products, opening opportunities for skincare brands to use key natural ingredients to differentiate themselves in the market.
02
Plant-Based Products
Plant-based beauty is all the rage, and brands are using sugarcane-derived squalane instead of harmful animal-derived squalane, creating opportunities for cruelty-free, vegan skincare companies to grow their customer base.
03
Multi-Functional Skincare
Consumers are embracing multi-functional skincare products that address multiple skincare concerns at once, providing room for innovation for skincare brands that can create products that offer a range of benefits.
Industry implications
What the Squalane Hygiene trend means for industry
Where the trend changes the playbookFor
Skincare Industry
As consumers become more ingredient-conscious, the skincare industry needs to innovate and create products of natural, ethical, and sustainable ingredients.
For
Personal Care Industry
The personal care industry benefits from plant-based ingredients, as plant-based beauty is becoming increasingly popular among consumers.
For
Eco-Friendly Industry
The trend of using sugarcane-derived squalane instead of animal-derived squalane, provides opportunities for companies that are environmentally friendly and cruelty-free.
Workshop question
How is your brand catering to the educated consumer?
Trend signals
Trend signals for Squalane Hygiene
Trend score 5.0 out of 10, from popularity 71%, activity 61%, freshness 19%.
Popularity71%
Activity61%
Freshness19%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Squalane Hygiene trend
9 featured examples from Aug 22, 2021 to Oct 26, 2023CategoryEco
Probiotic Gel Moisturizers
Biossance's Squalane + Probiotic Gel Moisturizer is Ultra-Hydrating
Biossance's launch of the Squalane + Probiotic Gel Moisturizer showcases the potential for disruptive innovation in the biotech skincare industry by combining science-backed formu…
CategoryFashion
Bio-Luxurious Body Creams
CYKLAR is a Genderless, Sustainable Body Care Brand by Claudia Sulewski
The beauty and personal care industry can tap into the trend of genderless body care and sustainable packaging to create innovative products that appeal to modern consumers.
CategoryFashion
Dual-Action Body Exfoliants
The 'Reveal' Exfoliant Softens Rough Skin and Locks In Moisture
Skincare industry can explore the development of innovative body exfoliants and moisturizers using natural and skin-friendly ingredients for improved skincare routines.
CategoryFashion
Gold-Infused Body Oils
Kopari's Golden Aura Body Oil Features Firming, Smoothing Pure 24K Gold
The beauty and skincare industry can leverage the trend of using luxurious ingredients and hydrating skincare ingredients to develop innovative products that offer exceptional ben…
CategoryFashion
Nourishing Body Care Products
Naturium is Expanding into Body Care with Two New Products
Naturium's expansion into body care presents opportunities to disrupt the skincare industry.
CategoryFashion
Yuzu Bath Soak-Inspired Body Oils
Katini Skin Unveils its New Signature Body Oil
The luxury skincare industry can benefit from disruptive innovation opportunities inspired by brands like Katini Skin.
CategoryFashion
Foam-Free Jelly Cleansers
GOOPGLOW's Cloudberry Exfoliating Jelly Cleanser Shares Sensorial Care
Opportunity to develop innovative skincare products that prioritize nourishing, gentle formulas with unique application experiences.
CategoryEco
Squalane Soothing Gel Cleansers
Biossance’s Squalane + Amino Aloe Gentle Cleaner Launched Recently
The beauty and skincare industry could incorporate sustainable and ethical practices like using plant-based ingredients and avoiding animal harm.
CategoryFashion
Squalane-Powered Deodorants
Biossance’s Cruelty-Free Vegan Deodorant is Soothing and Effective
The clean beauty industry has an opportunity to create innovative deodorant products that prioritize non-toxic ingredients and cater to consumers' growing demand for natural perso…
