These New Walkers Max KFC Crisps Come in Two Flavor Options
Michael Hemsworth — January 12, 2021 — Marketing
References: walkers & talkingretail
The Walkers Max KFC crisps have been unveiled by the brand in the UK to offer consumers with an alternative way to enjoy the premium flavor of some of the QSR brand's signature spices. The snack chips come in two flavor options including the Walkers Max Kentucky Fried Chicken and the Walkers Max Double Crunch Zinger, which will come in a range of size options. The snacks will also be supported by a special on-pack promotion that will offer consumers the chance to win a two-for-one KFC meal with every pack purchased.
Walkers Max Senior Brand Manager at PepsiCo Katherine Cook spoke on the new Walkers Max KFC crisps saying, "Our shoppers are all-in, they want bold flavor and excellent value – and they don’t want compromise. The new Walkers Max and KFC flavors offer the ultimate fulfilling snack, delivering the epic KFC signature taste that people know and love, with the familiar and satisfying crunch of Walkers Max.”
Walkers Max Senior Brand Manager at PepsiCo Katherine Cook spoke on the new Walkers Max KFC crisps saying, "Our shoppers are all-in, they want bold flavor and excellent value – and they don’t want compromise. The new Walkers Max and KFC flavors offer the ultimate fulfilling snack, delivering the epic KFC signature taste that people know and love, with the familiar and satisfying crunch of Walkers Max.”
Trend Themes
1. Qsr-themed Snack Chips - The creation of QSR-themed snack chips provides new opportunities for snack and fast food companies to collaborate.
2. Premium Flavor Snacks - The introduction of premium flavor snacks can create a new market for consumers who prioritize quality taste in their snack choices.
3. On-pack Promotions - The use of on-pack promotions can encourage repeat purchases and consumer engagement with a product.
Industry Implications
1. Snack Food - The snack food industry can capitalize on the trend of QSR-themed snack chips and premium flavor snacks to increase sales.
2. Fast Food - Fast food companies can collaborate with snack food companies to expand their brand recognition through the creation of QSR-themed snack chips.
3. Promotional Marketing - Promotional marketing agencies can work with snack food companies to develop creative on-pack promotions that increase consumer engagement and sales.
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