The Walkers Max KFC crisps have been unveiled by the brand in the UK to offer consumers with an alternative way to enjoy the premium flavor of some of the QSR brand's signature spices. The snack chips come in two flavor options including the Walkers Max Kentucky Fried Chicken and the Walkers Max Double Crunch Zinger, which will come in a range of size options. The snacks will also be supported by a special on-pack promotion that will offer consumers the chance to win a two-for-one KFC meal with every pack purchased.
Walkers Max Senior Brand Manager at PepsiCo Katherine Cook spoke on the new Walkers Max KFC crisps saying, "Our shoppers are all-in, they want bold flavor and excellent value – and they don’t want compromise. The new Walkers Max and KFC flavors offer the ultimate fulfilling snack, delivering the epic KFC signature taste that people know and love, with the familiar and satisfying crunch of Walkers Max.”