MSCHF's Illegal Chips are Based on Foods That are Banned in the USA
Laura McQuarrie — November 16, 2021 — Lifestyle
References: instagram & foodandwine
New York-based art collective MSCHF's newest project, Illegal Chips, is focused on sharing a taste of ingredients that are banned in the United States. A trio of extremely limited-edition chips has been created to give people a taste of something they might not otherwise be able to experience. There's one flavor based on horse meat, another inspired by Italy's Casu Marzu "maggot cheese," and pufferfish, a potentially poisonous delicacy that is meticulously prepared and served as sashimi in Japan.
Daniel Greenberg, MSCHF's Chief Revenue Officer, told Food & Wine, "We selected flavors that could complement each other: surf and turf and dairy, essentially." Thanks to advances in food science and artificial ingredients, these snacks mimic a taste of controversial eats.
Daniel Greenberg, MSCHF's Chief Revenue Officer, told Food & Wine, "We selected flavors that could complement each other: surf and turf and dairy, essentially." Thanks to advances in food science and artificial ingredients, these snacks mimic a taste of controversial eats.
Trend Themes
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Controversial Food Experience — Creating products that offer consumers a new food experience by exploring controversial ingredients.
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Limited Edition Food Products — Introducing a new line of limited edition food products that combine flavors based on banned ingredients to provide unique taste experiences.
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Artificial Ingredient-based Snacks — Developing snacks that mimic the taste of controversial foods using advances in food science and artificial ingredients.
Industry Implications
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Food and Beverage — Using unconventional ingredients and techniques, this industry can introduce new product lines and limited editions to offer a more unique customer experience.
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Art and Culture — This industry can explore the boundaries of social norms through art, pushing the envelope and disrupting the status quo.
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Technology — Innovative technologies, such as food science and artificial intelligence, can be leveraged to better understand controversial ingredients and create new and more ethical products.
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