MSCHF's Illegal Chips are Based on Foods That are Banned in the USA
Laura McQuarrie — November 16, 2021 — Lifestyle
References: instagram & foodandwine
New York-based art collective MSCHF's newest project, Illegal Chips, is focused on sharing a taste of ingredients that are banned in the United States. A trio of extremely limited-edition chips has been created to give people a taste of something they might not otherwise be able to experience. There's one flavor based on horse meat, another inspired by Italy's Casu Marzu "maggot cheese," and pufferfish, a potentially poisonous delicacy that is meticulously prepared and served as sashimi in Japan.
Daniel Greenberg, MSCHF's Chief Revenue Officer, told Food & Wine, "We selected flavors that could complement each other: surf and turf and dairy, essentially." Thanks to advances in food science and artificial ingredients, these snacks mimic a taste of controversial eats.
Daniel Greenberg, MSCHF's Chief Revenue Officer, told Food & Wine, "We selected flavors that could complement each other: surf and turf and dairy, essentially." Thanks to advances in food science and artificial ingredients, these snacks mimic a taste of controversial eats.
Trend Themes
1. Controversial Food Experience - Creating products that offer consumers a new food experience by exploring controversial ingredients.
2. Limited Edition Food Products - Introducing a new line of limited edition food products that combine flavors based on banned ingredients to provide unique taste experiences.
3. Artificial Ingredient-based Snacks - Developing snacks that mimic the taste of controversial foods using advances in food science and artificial ingredients.
Industry Implications
1. Food and Beverage - Using unconventional ingredients and techniques, this industry can introduce new product lines and limited editions to offer a more unique customer experience.
2. Art and Culture - This industry can explore the boundaries of social norms through art, pushing the envelope and disrupting the status quo.
3. Technology - Innovative technologies, such as food science and artificial intelligence, can be leveraged to better understand controversial ingredients and create new and more ethical products.
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