NotCo, the food-tech company using proprietary AI to develop innovative plant-based products, makes mayonnaise alternatives in flavors like garlic, olive, special sauce and now, NotMayo Doritos.
With the power of advanced artificial intelligence, known as Giuseppe, the company speeds up the search for suitable ingredients to replace animal-derived ones. While NotMayo Original is made with soybean and sunflower oils, modified starch, spirit vinegar, chickpea flour and more, the Doritos-flavored version dials up the cheesy flavor to replicate the taste of a craveable snack in a creamy, squeezable version.
Fortunately for fans who can't get enough of Doritos' iconic flavor, this product isn't the only one to come out of the collaboration between PepsiCo-owned Doritos and NotCo—there's also Not Chicken Nuggets Flamin’ Hot.
What's Driving This Trend
- AI-driven Product Development
- Leveraging artificial intelligence to expedite the creation of plant-based condiments presents an opportunity to outperform traditional food product cycles.
- Snack-inspired Condiments
- Transforming popular snack flavors into condiments offers a new realm for culinary creativity and consumer engagement.
- Collaborative Flavor Innovations
- The partnership between snack brands and plant-based innovators exemplifies a merger of traditional and avant-garde flavors for broader appeal.
Who This Affects Most
- Plant-based Foods
- The evolving landscape of plant-based foods is ripe for innovation with creative flavor profiles that mimic popular snacks.
- AI-powered Food Tech
- The integration of AI in food tech is redefining ingredient sourcing and product development processes to accelerate innovation.
- Snack Foods
- The snack industry is becoming a fertile ground for experimental flavor collaborations with non-traditional segments like condiments.
