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Convenience Brand Sports Drinks

7-Eleven Launched the New Replenish + Caffeine Sports Drink

— November 10, 2021 — Lifestyle
Popular convenience retailer, 7-Eleven, recently expanded its portfolio of private CPG offerings with the introduction of the new Replenish + Caffeine Sports Drink. The new beverage is available in two flavors -- Pineapple and Prickly Pear.

As its name suggests, the new Replenish + Caffeine Sports Drink features caffeine alongside electrolytes to help consumers refuel after exercise. Each beverage boasts 140mg per 28oz bottle of natural caffeine extracted from green coffee beans. To further "replenish" you, the beverages also have vitamins E, B3, B5, and B6.

"At 7-Eleven, we're constantly innovating our private brand product assortment to meet our customer's changing needs. The demand for functional beverages, unique energy options and new flavors of our popular Replenish sports drink have all been on the rise over the past year," said Jack Stout, Senior Vice President, Merchandising and Demand Chain at 7-Eleven. "

Image Credit: 7-Eleven
Trend Themes
1. Functional Beverages - The trend of functional beverages that cater to customer's needs is growing, with opportunities to incorporate unique energy options in sports drinks.
2. Private Label CPG Offerings - Private label CPG offerings are on the rise, creating opportunities for retailers to innovate and meet customer demand.
3. Natural Caffeine Extraction - Natural caffeine extraction from green coffee beans is a growing trend, creating opportunities to incorporate cleaner and healthier ingredients in sports drinks.
Industry Implications
1. Convenience Store Industry - The convenience store industry can capitalize on the trend of private label CPG offerings by innovating functional and unique energy options for sports drinks.
2. Beverage Industry - The beverage industry can incorporate the trend of natural caffeine extraction to cater to customer demands for cleaner and healthier ingredients in sports drinks.
3. Fitness Industry - The fitness industry can take advantage of the trend of functional beverages for post-exercise refueling with the addition of unique and energy-boosting options in sports drinks.
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