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Sparkling Replenishing Drinks

Optimum Nutrition's Sparkling Hydration Drink Helps with Recovery

— August 20, 2019 — Lifestyle
One of the newest products from Optimum Nutrition (ON) is a sparkling recovery drink in a grab-and-go can that appeals to active and athletic adults. The ESSENTIAL AMIN.O. ENERGY PLUS ELECTROLYTES is packed with amino acids, caffeine from natural sources and electrolytes to help provide energy and help the muscles recover after exercise.

The zero-sugar, ready-to-drink recovery beverage comes in a grape flavor that contains 100 mg of caffeine—from natural sources like green tea and green coffee bean extract—per serving, five grams of amino acids, plus potassium and sodium.

According to Sarah Teeter, director of brand marketing for ON, "We recognize that today's active adults are looking for convenience. ON has innovated to create grab-and-go products that fit into a busy lifestyle, and we're expanding our distribution to make it easier than ever to access high-quality performance nutrition products as part of an everyday routine."
Trend Themes
1. Sparkling Recovery Drinks - There is a growing trend in the market for sparkling recovery drinks that appeal to active and athletic adults.
2. Grab-and-go Convenience - Consumers, especially active adults, are seeking products that offer convenience and can easily fit into their busy lifestyles.
3. Performance Nutrition - The demand for high-quality performance nutrition products is increasing, as more individuals incorporate them into their everyday routines.
Industry Implications
1. Beverage - The beverage industry has an opportunity to capitalize on the growing demand for sparkling recovery drinks and innovate new flavors and formulations.
2. Fitness and Sports - The fitness and sports industry can leverage the trend of grab-and-go convenience by developing products that cater to the needs of active individuals.
3. Health and Wellness - The health and wellness industry can tap into the trend of performance nutrition by offering a wide range of high-quality products that support recovery and athletic performance.
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