At participating 7-Eleven stores, consumers are now able to find a new sports drink called 7-Select Replenish that's free from artificial sweeteners and high fructose corn syrup. The exclusive 7-Eleven drink is available in flavors like Lemonade, Orange Mango, Guava Splash and Cucumber Mint, each of which is sweetened with stevia and real sugar.
In each 12-ounce serving, the electrolyte hydration beverage shares 100% of the daily values of vitamins A, E, B3, B5 and B6. In all, the free-from sports drink boasts just 15 grams of sugar and 60 calories per serving—or 150 calories in the full 28-ounce bottle.
While there are many isotonic drinks on the market that are useful for replenishing electrolytes and minerals, 7-Select Replenish sets itself apart by supporting the body with sodium, potassium, calcium and magnesium.
Why This Trend Is Growing
- Free-from Sports Drinks
- Opportunity for disruptive innovation: Develop sports drinks that are free from artificial sweeteners and high fructose corn syrup, using natural sweeteners like stevia and real sugar.
- Electrolyte Hydration Beverages
- Opportunity for disruptive innovation: Create innovative electrolyte hydration beverages that provide 100% of daily values of essential vitamins and minerals, in low-sugar and low-calorie options.
- Isotonic Drinks
- Opportunity for disruptive innovation: Introduce isotonic drinks that not only replenish electrolytes and minerals but also support the body with additional essential nutrients like sodium, potassium, calcium, and magnesium.
Industries Being Reshaped
- Beverage Industry
- Opportunity for disruptive innovation: Explore new formulations and ingredients to create healthier and more natural sports drinks that cater to the growing consumer demand for clean and functional beverages.
- Health and Wellness Industry
- Opportunity for disruptive innovation: Develop innovative electrolyte hydration beverages that align with the health-conscious consumer trend, offering additional vitamins and minerals while minimizing sugar and calories.
- Retail Industry
- Opportunity for disruptive innovation: Collaborate with convenience stores or retail chains to introduce exclusive sports drinks that meet specific consumer preferences, such as being free from artificial ingredients and high-fructose corn syrup.
