Category
Lifestyle
Territory Bottlings
Trend cluster
Category
Coffee
Concentrates
Liquid coffee concentrates offer convenience without compromising quality.
3.7
Trend score
What's Happening
What is the Coffee Concentrates trend?
Coffee Concentrates: Concentrated liquid coffees are becoming more popular--particularly as high-quality ingredients offer the same flavors as fresh brewed coffee. These concentrates are convenient and make drinking coffee in different ways much simpler.
Insight
The consumer insight behind the Coffee Concentrates trend
Convenience is a huge motivator for most consumers, particularly as professional, social, and family responsibilities take up the majority of people's time. Brands that are able to balance convenience with high-quality offerings are going to be most appealing to consumers who are looking for ways to shorten daily rituals.
Evidence
Examples of the Coffee Concentrates trend
CategoryBusiness
Ready-to-Drink Coffee Concentrates
Jot Ultra Coffee Dropped the Limited-Edition Daydream Brew
The food and beverage industry could invest in ready-to-drink coffee concentrate technology to meet the growing trend of portable and convenient coffee products.
CategoryLifestyle
Shelf-Stable Coffee Concentrates
DreamPak's Ultimate Concentrated Coffee is Spill-Proof
The trend of shelf-stable coffee concentrates provides an opportunity for disruptive innovation in the instant coffee industry.
CategoryLifestyle
Holiday Cold Brew Concentrates
The Limited-Edition Jot Coffee Encore Cold Brew is Winter-Inspired
The Coffee industry can create customer loyalty and increase revenue by innovating their product offerings such as Limited-Edition Seasonal Beverages, Cold Brew Concentrate, and S…
CategoryLifestyle
Whole Spiced Coffee Syrups
Transcendence Coffee Makes Elevated, Clean-Label Coffee Syrups
Transcendence Coffee's whole spiced coffee syrups have disrupted the traditional coffee syrup manufacturing industry by providing clean-label options and innovative flavor combina…
CategoryLifestyle
Expanded Coffee Concentrates
Tim Hortons Unveils a New Nationally Available Item for US Customers
The launch of Tim Hortons Cold Brew Concentrate taps into the growing popularity of cold brew coffee and targets U.S.
CategoryLifestyle
Super-Energizing Canned Coffees
Super Coffee XXTRA Delivers a 200mg Jolt of Caffeine
The high demand for high caffeine canned beverages presents opportunities for the beverage industry to develop innovative products that combine energy-boosting properties with con…
CategoryLifestyle
Chai-Concentrated Beverage Mixes
The Republic of Tea Introduces the Tablespoon Chai Concentrate
New players have the opportunity to introduce their blends of beverage concentrates to a growing market of tea enthusiasts.
CategoryLifestyle
Premium Coffee Concentrates
Onyx Coffee Extractions Take the Guesswork Out of a Perfect Brew
Onyx Coffee Extractions disrupt the coffee industry by offering a convenient and customizable way to enjoy a premium brew.
CategoryLifestyle
Cold Brew Cocktail Mixers
Split Tree Launched a Non-Alcoholic Cold Brewed Coffee Mixer
The cocktail mixer industry should take note of the trend towards using cold brew coffee in mixers, as well as the trend towards non-alcoholic and sugar-free mixers.
Workshop question
How is your brand prioritizing convenience without sacrificing quality?
Trend themes
Themes within the Coffee Concentrates trend
Three behaviours holding the trend together01
Convenience with Premium Quality
Brands that can offer high-quality products with the convenience that customers need are likely to succeed.
02
Seasonal and Limited-Edition Products
Offering unique and seasonal products like Jot Encore and Daydream Brew can attract loyal customers and increase sales.
03
Versatile Applications
Creating products like DreamPak's Ultimate Concentrated Coffee that can be used in drinks, cooking, and snacks have the potential to attract new customers and expand the market.
Industry implications
What the Coffee Concentrates trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Creating innovative products like liquid coffee concentrates that cater to the needs of coffee-drinkers can be an opportunity for starting a successful food and beverage business.
For
Retail Industry
Incorporating unique beverage products with versatile applications such as DreamPak's Ultimate Concentrated Coffee into stores can increase sales and attract more consumers.
For
Hospitality Industry
Using products like Split Tree's Cold Brewed Coffee mixer in cocktails and drink menus has the potential to offer unique and appealing flavors to guests and increase sales in the hospitality industry.
Trend signals
Trend signals for Coffee Concentrates
Trend score 3.7 out of 10, from popularity 48%, activity 45%, freshness 18%.
Popularity48%
Activity45%
Freshness18%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Asia-Pacific
