Liquid coffee concentrates offer convenience without compromising quality
Trend - Concentrated liquid coffees are becoming more popular--particularly as high-quality ingredients offer the same flavors as fresh brewed coffee. These concentrates are convenient and make drinking coffee in different ways much simpler.
Insight - Convenience is a huge motivator for most consumers, particularly as professional, social, and family responsibilities take up the majority of people's time. Brands that are able to balance convenience with high-quality offerings are going to be most appealing to consumers who are looking for ways to shorten daily rituals.
Insight - Convenience is a huge motivator for most consumers, particularly as professional, social, and family responsibilities take up the majority of people's time. Brands that are able to balance convenience with high-quality offerings are going to be most appealing to consumers who are looking for ways to shorten daily rituals.
Workshop Question - How is your brand prioritizing convenience without sacrificing quality?
Trend Themes
1. Convenience with Premium Quality - Brands that can offer high-quality products with the convenience that customers need are likely to succeed.
2. Seasonal and Limited-edition Products - Offering unique and seasonal products like Jot Encore and Daydream Brew can attract loyal customers and increase sales.
3. Versatile Applications - Creating products like DreamPak's Ultimate Concentrated Coffee that can be used in drinks, cooking, and snacks have the potential to attract new customers and expand the market.
Industry Implications
1. Beverage Industry - Creating innovative products like liquid coffee concentrates that cater to the needs of coffee-drinkers can be an opportunity for starting a successful food and beverage business.
2. Retail Industry - Incorporating unique beverage products with versatile applications such as DreamPak's Ultimate Concentrated Coffee into stores can increase sales and attract more consumers.
3. Hospitality Industry - Using products like Split Tree's Cold Brewed Coffee mixer in cocktails and drink menus has the potential to offer unique and appealing flavors to guests and increase sales in the hospitality industry.
