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Unconventional Travel Sweets

National Express Created Treats with Flavors Like Fish & Chips

— May 13, 2021 — Lifestyle
Fish and chips, pork pie and Wensleydale cheese are some of the flavors that capture the essence of Britain and National Express turned them into a range of limited-edition travel sweets. The tastebud tour of Britain was created to celebrate easing lockdown restrictions and the travel company created flavors inspired by British locations that can be visited by National Express coaches.

Alongside the aforementioned flavors that draw inspiration from coastal towns, Leicestershire and Yorkshire, the collection of travel-inspired sweets also pays homage to Cornwall with Cornish pastry, Manchester with Eccles cake and curry for Birmingham. The Tastes of Normal travel sweets are packaged in metal tins that look like regular candy packaging yet they contain flavors that are anything but ordinary and promise to inspire wanderlust and traveling in safety and comfort.
Trend Themes
1. Localized Flavor - The trend of incorporating region-specific flavors in food products creates an opportunity for travel and tourism industries to market unique and authentic experiences.
2. Sensory Experience - Creating unique and unconventional flavors can result in a memorable and immersive sensory experience for consumers, providing opportunities for innovation in the food industry.
3. Travel-inspired Packaging - Incorporating travel-themed designs into product packaging can stimulate customers' desire for travel and exploration, leading to innovative packaging designs in the food and travel industries.
Industry Implications
1. Food and Beverage - Creating unconventional flavors and exploring regional cuisine can provide a competitive edge in the food industry.
2. Travel and Tourism - Using local flavors and promoting destination-specific food can be a unique selling point for travel and tourism businesses.
3. Packaging and Branding - Incorporating travel themes in product packaging and branding can create a unique and memorable customer experience for both the food and travel industries.
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