Seven Continents Snacks Come in Four Worldly Flavors
Michael Hemsworth — November 4, 2022 — Lifestyle
References: valeofoodsgroup & foodbev
The Seven Continents snacks have been announced by Valeo Snackfoods as a series of travel-themed crunchy snacks for consumers to try out when looking to explore flavors of the world from home.
The snack chips come in four flavors including the Thai-Inspired Sweet Chilli Hand-Cooked Crisps, the British-Inspired Salt & Vinegar Ridged Crisps, the Mexican-Inspired Chilli Tortilla Chips and the Peking-Inspired Spare Rib Crispy Rolls. Each of the snacks come packed with enough product within for sharing and are arriving at Poundland stores for £1 per pack.
Marketing Director at Valeo Snackfoods Russell Tanner spoke on the Seven Continents snacks saying, "With flavours inspired by cuisines from across the globe, we’re confident Seven Continents will tap into consumers’ sense of adventure and intrigue. We are bringing a world full of flavour to our customers.”
The snack chips come in four flavors including the Thai-Inspired Sweet Chilli Hand-Cooked Crisps, the British-Inspired Salt & Vinegar Ridged Crisps, the Mexican-Inspired Chilli Tortilla Chips and the Peking-Inspired Spare Rib Crispy Rolls. Each of the snacks come packed with enough product within for sharing and are arriving at Poundland stores for £1 per pack.
Marketing Director at Valeo Snackfoods Russell Tanner spoke on the Seven Continents snacks saying, "With flavours inspired by cuisines from across the globe, we’re confident Seven Continents will tap into consumers’ sense of adventure and intrigue. We are bringing a world full of flavour to our customers.”
Trend Themes
1. Travel-inspired Snack Chips - The trend of creating travel-themed snacks that transport consumers to different parts of the world from the comfort of their homes creates opportunities for disruptive innovation in the snack food industry.
2. Global Flavor Exploration - The trend of exploring and embracing global flavors through snacks opens opportunities for disruptive innovation in the food industry by bringing new and unique flavor combinations to consumers.
3. Convenient Sharing Snacks - The trend of creating shareable snacks packaged with enough product encourages communal snacking and creates opportunities for disruptive innovation in the snack food market in terms of packaging and marketing strategies.
Industry Implications
1. Snack Food - The snack food industry can explore and leverage the trend of travel-inspired snacks to offer consumers unique flavors and experiences that differentiate their products in a crowded market.
2. Food and Beverage Retail - Food and beverage retailers can capitalize on the trend of global flavor exploration by offering consumers a wider variety of unique and adventurous products from around the world.
3. Marketing and Advertising - The trend of travel-inspired snacks presents opportunities for marketing and advertising professionals to create compelling campaigns that tap into consumers' sense of adventure and curiosity about other cultures and cuisines.
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