Category
Lifestyle
Gentle Diagnostics
4.5
Trend score
What's Happening
What is the Seafood Kits trend?
Seafood Kits: At-home seafood deliveries have become more common, and brands in this space are now curating specialty seafood-based meal kits for consumers to enjoy at home. Products in this space include restaurant-branded seafood charcuteries, and pre-portioned seafood boxes.
Insight
The consumer insight behind the Seafood Kits trend
DTC brands are already considered to be convenient options, and by curating specialty boxes or items for consumers, they're able to insert themselves into customers' routines with little effort. Consumers are increasingly valuing these convenience-based offerings as they struggle to balance their daily responsibilities.
Trend themes
Themes within the Seafood Kits trend
Three behaviours holding the trend together01
Curated Meal Kits
Brands are curating specialty seafood-based meal kits for consumers to enjoy at home, providing convenient options that insert themselves into customers' routines with little effort.
02
Local and Sustainable Seafood
Consumers are increasingly valuing sustainability-based offerings as they struggle to balance their daily responsibilities, creating an opportunity for brands to specialize in local and sustainable seafood options.
03
Seafood-based Breakfast
Brands are expanding seafood offerings beyond lunch and dinner to reach consumers' morning routines, curating breakfast kits that feature items like smoked lox and salmon cakes.
Industry implications
What the Seafood Kits trend means for industry
Where the trend changes the playbookFor
Meal Delivery
Meal delivery services can take advantage of the trend towards curated meal kits to offer a convenient, customizable option that aligns with consumers' busy schedules.
For
Sustainability
The focus on sustainability presents an opportunity for companies to specialize in local, sustainably-sourced seafood that appeals to consumers looking for eco-friendly options.
For
Hospitality
Hotels and restaurants can expand their offerings to include seafood-based breakfast options and curated seafood charcuterie boards to attract consumers throughout the day.
Workshop question
How is your brand prioritizing convenience for its customers?
Trend signals
Trend signals for Seafood Kits
Trend score 4.5 out of 10, from popularity 67%, activity 54%, freshness 15%.
Popularity67%
Activity54%
Freshness15%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Seafood Kits trend
5 featured examples from Feb 10, 2021 to Mar 15, 2023CategoryLifestyle
Seafood Charcuterie Boards
Red Lobster's Sea-cuterie Grazing Boards Can Be Built at Home
The seafood charcuterie board trend can be capitalized on by restaurants, shops, and specialty food stores to offer customizable seafood platters and curated selections for home a…
CategoryBusiness
Curated Seafood Boxes
The PureFish Seafood Boxes are Packed with Variety and Quality
The trend of curated seafood boxes presents an opportunity for seafood retailers to differentiate themselves by providing convenient and sustainable alternatives for high-quality…
CategoryLifestyle
Seafood Breakfast Kits
This Breakfast in Bed Kit Shares Lox, Bagels, Crab & Salmon Cakes
Companies in the food and beverage industry can explore opportunities in creating unique meal kits and upscale add-ons.
CategoryLifestyle
Local Seafood Meal Kits
'Fresh Ideas Start Here' is Offering Three Valentine’s Day Meal Kits
The food and beverage industry can benefit from creating sustainable and locally-sourced meal kits for customers looking for an elevated eating experience.
CategoryLifestyle
Complete Seafood Meal Kits
Pescanova Shrimp Skillet Meals Come in Three Varieties
Companies can innovate within the food and beverage industry by offering more convenient and high-quality meal solutions like seafood meal kits.
