Brands curate seafood-based kits for consumers
Trend - At-home seafood deliveries have become more common, and brands in this space are now curating specialty seafood-based meal kits for consumers to enjoy at home. Products in this space include restaurant-branded seafood charcuteries, and pre-portioned seafood boxes.
Insight - DTC brands are already considered to be convenient options, and by curating specialty boxes or items for consumers, they're able to insert themselves into customers' routines with little effort. Consumers are increasingly valuing these convenience-based offerings as they struggle to balance their daily responsibilities.
Insight - DTC brands are already considered to be convenient options, and by curating specialty boxes or items for consumers, they're able to insert themselves into customers' routines with little effort. Consumers are increasingly valuing these convenience-based offerings as they struggle to balance their daily responsibilities.
Workshop Question - How is your brand prioritizing convenience for its customers?
Trend Themes
1. Curated Meal Kits - Brands are curating specialty seafood-based meal kits for consumers to enjoy at home, providing convenient options that insert themselves into customers' routines with little effort.
2. Local and Sustainable Seafood - Consumers are increasingly valuing sustainability-based offerings as they struggle to balance their daily responsibilities, creating an opportunity for brands to specialize in local and sustainable seafood options.
3. Seafood-based Breakfast - Brands are expanding seafood offerings beyond lunch and dinner to reach consumers' morning routines, curating breakfast kits that feature items like smoked lox and salmon cakes.
Industry Implications
1. Meal Delivery - Meal delivery services can take advantage of the trend towards curated meal kits to offer a convenient, customizable option that aligns with consumers' busy schedules.
2. Sustainability - The focus on sustainability presents an opportunity for companies to specialize in local, sustainably-sourced seafood that appeals to consumers looking for eco-friendly options.
3. Hospitality - Hotels and restaurants can expand their offerings to include seafood-based breakfast options and curated seafood charcuterie boards to attract consumers throughout the day.
