Brands curate mixed media meditation experiences for customers
Trend - Whether in-person or done at home, meditation is being enhanced by brands that are using mixed reality to create multisensory--yet still soothing--experiences for customers. These modern forms of meditation are achieved through apps, VR and even online gaming.
Insight - The popularity of the wellness industry in North America comes from the blending of long-practiced traditions and rituals, combined with contemporary technologies and innovations. Consumers are turning to wellness practices that are often influenced by Eastern traditions, and appreciate brands that are able to fit those practices into their lifestyles.
Insight - The popularity of the wellness industry in North America comes from the blending of long-practiced traditions and rituals, combined with contemporary technologies and innovations. Consumers are turning to wellness practices that are often influenced by Eastern traditions, and appreciate brands that are able to fit those practices into their lifestyles.
Workshop Question - How is your brand blending tradition with contemporary technology?
Trend Themes
1. Mixed-reality Meditation - Brands are using mixed reality, such as augmented reality and virtual reality, to create multisensory experiences for customers looking to enhance their meditation practices.
2. At-home Wellness - The pandemic has prompted a surge in virtual and in-home wellness practices, leading to a demand for products and services that fit into consumers' daily routines and living spaces.
3. Mindfulness Gaming - Game developers are introducing mindfulness-based games that incorporate elements of meditation and delayed gratification to promote mindfulness and reduce stress.
Industry Implications
1. Wellness - The wellness industry is constantly evolving and innovating, with brands incorporating technology and modern practices to enhance traditional wellness methods.
2. Entertainment - Virtual and augmented reality technology is being used to create immersive experiences that serve as both entertainment and a form of mindfulness practice.
3. Gaming - Mindfulness-based gaming is an emerging trend that combines game mechanics and meditation to promote stress reduction and relaxation.
