Category
Tech
Delegated Interfaces
Trend cluster
Category
Mixed
Meditation
Brands curate mixed media meditation experiences for customers.
4.7
Trend score
Trend
What is the Mixed Meditation trend?
Mixed Meditation: Whether in-person or done at home, meditation is being enhanced by brands that are using mixed reality to create multisensory--yet still soothing--experiences for customers. These modern forms of meditation are achieved through apps, VR and even online gaming.
Insight
The consumer insight behind the Mixed Meditation trend
The popularity of the wellness industry in North America comes from the blending of long-practiced traditions and rituals, combined with contemporary technologies and innovations. Consumers are turning to wellness practices that are often influenced by Eastern traditions, and appreciate brands that are able to fit those practices into their lifestyles.
Trend themes
Themes within the Mixed Meditation trend
Three behaviours holding the trend together01
Mixed-Reality Meditation
Brands are using mixed reality, such as augmented reality and virtual reality, to create multisensory experiences for customers looking to enhance their meditation practices.
02
At-home Wellness
The pandemic has prompted a surge in virtual and in-home wellness practices, leading to a demand for products and services that fit into consumers' daily routines and living spaces.
03
Mindfulness Gaming
Game developers are introducing mindfulness-based games that incorporate elements of meditation and delayed gratification to promote mindfulness and reduce stress.
Industry implications
What the Mixed Meditation trend means for industry
Where the trend changes the playbookFor
Wellness
The wellness industry is constantly evolving and innovating, with brands incorporating technology and modern practices to enhance traditional wellness methods.
For
Entertainment
Virtual and augmented reality technology is being used to create immersive experiences that serve as both entertainment and a form of mindfulness practice.
For
Gaming
Mindfulness-based gaming is an emerging trend that combines game mechanics and meditation to promote stress reduction and relaxation.
Workshop question
How is your brand blending tradition with contemporary technology?
Trend signals
Trend signals for Mixed Meditation
Trend score 4.7 out of 10, from popularity 86%, activity 43%, freshness 11%.
Popularity86%
Activity43%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Mixed Meditation trend
4 featured examples from Jun 25, 2021 to Jan 25, 2022CategoryLifestyle
Mindful Virtual Reality Games
'Maloka' Introduces and Teaches Mindfulness Through Gameplay
Developers can explore integrating mindfulness practices into traditional gaming experiences to create a new category of wellness games rather than just entertainment.
CategoryLifestyle
Virtual Meditation Experiences
Hoame is Offering a Virtual Reality Meditation Studio Experience
The use of technology to create immersive meditation experiences has the potential to disrupt how we approach mental health and wellness.
CategoryTech
Mixed-Reality Meditation Experiences
SPACE10's Virtual Oasis Turns Homes Into Meditative Retreats
Opportunities for home decor and furniture companies to market and sell products that facilitate home retreats and wellness-focused spaces.
CategoryTech
Virtual Reality Meditation Apps
TRIPP Shares a Gamified Experience with Breathing Exercises
Opportunity for the VR industry to provide immersive experiences combining entertainment and wellness
