Mowi Scotland is a premium salmon provider. The company recently launched a range of organic salmon through a partnership with Ocado. Consumers can now shop from Mowi's range of Scottish Salmon Fillets and Smoked Scottish Slices from Ocado's online store.
The fillets are available in 240-gram packages. On the other hand, the smoked slices are sold as 100-gram packages. In addition, they are expertly smoked over oak and beech chippings. Both products are independently verified as organic products through the Soil Association's certification system. Ocado is now selling the salmon offerings alongside the full Mowi Scotland range, which includes slow-roasted, ready-to-eat Piri Piri fillets. Ocado and Mowi have a mutual interest in sustainability, making the partnership a practical step towards a more eco-friendly fish and seafood industry.
Image Credit: Mowi Scotland
What Makes This Trend Stand Out
- Organic Salmon
- The trend towards organic salmon is disrupting the seafood industry, creating opportunities for new organic seafood retailers and suppliers.
- Online Grocery Retail
- Increased online grocery retailing is disrupting the food industry, creating opportunities for new e-commerce platforms and omni-channel retailers.
- Sustainability
- The trend towards sustainable seafood is disrupting the industry, creating opportunities for companies to develop more environmentally-friendly practices and products.
Sectors Adopting This
- Seafood
- The movement towards organic, sustainable seafood is disrupting the traditional seafood industry, leading to new opportunities for organic seafood retailers, suppliers, and producers.
- E-commerce
- The trend towards online grocery retailing is disrupting the food industry, creating opportunities for new e-commerce platforms, logistics providers and fulfillment companies.
- Food Production
- The trend towards sustainable and organic food production is disrupting the food industry, creating opportunities for companies to develop new products, practices, and supply chains that are eco-friendly.
