Chlorophyll is being used as a highlighted ingredient in skincare products
Trend - Chlorophyll--the green compound that's found in plants and algae--is often consumed for its various health benefits, and it's now being incorporated into skincare products to promote their natural benefits.
Insight - Consumers are increasingly drawn to "natural" skincare ingredients, particularly as the many choices in the cosmetics industry can be overwhelming. Products that contain ingredients that people consume and therefore know are healthy will pique the interest of those who are seeking out straightforward, effective cosmetics.
Insight - Consumers are increasingly drawn to "natural" skincare ingredients, particularly as the many choices in the cosmetics industry can be overwhelming. Products that contain ingredients that people consume and therefore know are healthy will pique the interest of those who are seeking out straightforward, effective cosmetics.
Workshop Question - How could your brand be more straightforward in its marketing attempts?
Trend Themes
1. Natural Ingredient Skincare - As consumers are increasingly drawn to 'natural' skincare ingredients, companies can incorporate natural compounds like chlorophyll to promote the natural benefits of the product.
2. Personalized Functional Beverages - Companies can offer personalized functional beverages like Cocokind's Beauty Bevs that cater to different needs of the consumers at different times of the day.
3. Accessible Clean Skincare - As purchasing clean skincare products is often expensive, companies can offer affordable, clean skincare products that are free from toxic ingredients like Cleen Beauty.
Industry Implications
1. Cosmetics - Natural ingredients like chlorophyll can be incorporated into cosmetics to promote natural benefits of skincare products.
2. Functional Beverages - Functional beverages can be formulated with superfoods and adaptogens to cater to different needs throughout the day like beauty beverages from Cocokind.
3. Wellness - Wellness companies can create personalized, affordable, and clean skincare products to cater to their consumers' skincare needs like Cleen Beauty.
