de la mer, the fresh fish market, appeals to contemporary consumers seeking clean, eco-friendly fish and seafood. Since over-fishing and pollution are now well known environmental concerns, supporting sustainable practices is top of mind when consumers are choosing which seafood to buy.
de la mer, which means "of the sea" in French, offers a large selection of naturally raised, sustainably caught or farmed fresh fish and seafood options. The brand maintains rigorous quality control alongside meticulous handling practices to ensure all its products meet the highest standard of freshness and taste. Plus, the brand has been awarded the 'Ocean Wise' certification, an independent organization that indicates to consumers that it's a sustainable choice for seafood and fish.
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Key Themes Behind This Trend
- Sustainable Seafood
- The trend of purchasing and promoting sustainable, eco-friendly seafood is growing as environmental concerns continue to increase.
- Direct-to-consumer Seafood
- With the rise of online shopping and delivery services, there is a growing trend towards direct-to-consumer sales of seafood, providing opportunities for niche players.
- Certified Seafood
- The trend of certifications, such as 'Ocean Wise', is growing in popularity as consumers look for reassurance that their seafood choice is sustainable and safe.
Where This Applies
- Seafood Retail
- Seafood retailers have an opportunity to differentiate themselves by offering sustainably-raised or caught seafood with a focus on eco-friendly practices.
- Seafood Delivery
- With the trend of direct-to-consumer seafood sales, companies offering delivery services could carve out a niche in the market by specializing in sustainably-sourced seafood.
- Seafood Certification
- Certification bodies have an opportunity to further promote their certification programs to connect sustainable seafood producers with environmentally conscious consumers.
