Glycolic acid use is expanding into different forms of personal care
Trend - Glycolic acid has become popular in skincare, most often as an active ingredient in serums and toners. Now, the ingredient is being incorporated into alternative skincare products that include everything from bar soaps to deodorizing pads.
Insight - Consumers being more knowledgeable about skincare now works to the advantage of cosmetic companies that want to expand their collections. As consumers seek out effective and potent ingredients in this space, brands are able to adapt by incorporating familiar ingredients into new and unlikely formats.
Insight - Consumers being more knowledgeable about skincare now works to the advantage of cosmetic companies that want to expand their collections. As consumers seek out effective and potent ingredients in this space, brands are able to adapt by incorporating familiar ingredients into new and unlikely formats.
Workshop Question - How is your brand capitalizing off consumers' expanding industry knowledge?
Trend Themes
1. Expanding Use of Glycolic Acid in Skincare - As consumers seek out effective and potent ingredients, brands are adapting by incorporating familiar ingredients such as glycolic acid into new and unlikely formats.
2. Whole-body Skincare Products Are Incorporating Hero Ingredients - Inspired by skincare, brands are creating whole-body skincare products that incorporate hero ingredients that are effective for their deeply hydrating or gently exfoliating properties.
3. Specialized Hair Treatments for a Dry Scalp - Consumers are investing in specialized hair treatments that offer care beyond what the average shampoo or conditioner provides--such as the Malin+Goetz Detox Scalp Mask that cleans away dead skin cells, product buildup, and excess oil from a dry scalp.
Industry Implications
1. Cosmetics - With knowledgeable skincare consumers, many cosmetic companies can leverage the expanding use of glycolic acid and create products such as Surface Deep's Anti-Odor pads made with fruit-based glycolic acid.
2. Hair Care - Brands such as Malin+Goetz are taking advantage of the trend of specialized hair treatments for a dry scalp and creating products like their Detox Scalp Mask that leaves hair looking fuller after a quick five-minute treatment.
3. Skincare - Pro-Derm's new AHA-BHA lotions demonstrates how the skincare industry is enhancing the ingredient offerings that contain glycolic acid and salicylic to gently evict dead skin cells and reduce signs of premature aging while preventing acne breakouts, ingrown hairs, blackheads, and keratosis pilaris.
