Brands ensure a high fiber content in unlikely beverages
Trend - Brands in the beverage industry are prioritizing the inclusion of natural fiber into beverages that are typically considered unhealthy. Everything from sodas to canned lattes are now touting their fiber content.
Insight - Diet culture has shifted in recent years to allow for less restrictive and more wellness-focused eating. Now, more consumers are prioritizing their health while also making room for indulgence, and are turning to brands that effectively offer them this balance.
Insight - Diet culture has shifted in recent years to allow for less restrictive and more wellness-focused eating. Now, more consumers are prioritizing their health while also making room for indulgence, and are turning to brands that effectively offer them this balance.
Workshop Question - How could your brand balance function and indulgence for its customers?
Trend Themes
1. Natural Fiber in Beverages - As consumers prioritize health and indulgence, brands in the beverage industry are prioritizing the inclusion of natural fiber into beverages that are typically considered unhealthy, representing an opportunity for healthier options.
2. Prebiotics and Probiotics in Beverages - As digestive wellness becomes increasingly important, brands are incorporating prebiotics and probiotics into their beverage offerings, presenting opportunities for functional, gut-healthy drinks.
3. Plant-based Protein Beverages - Brands are introducing plant-based, protein-packed beverage options for various dietary needs, catering to those with allergies, diabetes, and those on dialysis, presenting an opportunity for specialized nutrition.
Industry Implications
1. Beverage Industry - The beverage industry is experiencing a shift towards healthier and functional ingredients to meet changing consumer demands.
2. Nutrition and Wellness Industry - The growing emphasis on gut health and specialized nutrition is driving innovation in the nutrition and wellness industry, providing opportunities for new products and brands.
3. Plant-based Food and Beverage Industry - As consumers seek healthier and more sustainable alternatives, the plant-based industry is expanding with new products and innovations in functional beverage options.
